Director, Field Marketing & Growth Enablement

CCS Fundraising•Philadelphia, PA

5d•$70,000 - $115,000•Hybrid

About The Position

As a core member of the Growth COE, the Director of Field Marketing & Revenue Enablement serves as the strategic connective tissue between CCS's centralized marketing capabilities and its four regions, ensuring that the firm's specialized expertise, intelligence, and resources are deployed in direct service of regional growth. The Growth COE exists to make each region more effective: bringing centralized subject matter depth, data-powered prospect targeting, and coordinated marketing and business development campaign capability that would be difficult for any single regional team to build or sustain on its own. This Director is the embodiment of that partnership, translating the full weight of the firm's marketing and business development resources into locally relevant, market-specific activation that gives regional operating teams a meaningful competitive edge. Where regional teams bring proximity to clients and on-the-ground market context, the Growth COE brings scale, specialization, and cross-regional pattern recognition. This role connects both strengths: carrying intelligence and proven marketing plays across all four regions, identifying what's working in one market and scaling it to others, and ensuring regional efforts benefit from centralized support rather than advancing in isolation. The Director partners with regional leadership and operating teams not as a corporate directive, but as a trusted growth ally: one who brings resources, removes friction, and creates the conditions for regional teams to win more business and make a bigger impact, locally. The best candidate brings a deep playbook of these tactics from real ABM experience and the resourcefulness to invent new ones.

Requirements

6+ years of progressive experience in demand generation, revenue marketing, sales enablement, or related B2B marketing roles.
Hands-on Account-Based Marketing (ABM) or field marketing experience, with a track record of ideating and executing creative, prospect-specific activation, not only multi-touch email and digital sequences but events, sponsorships, media placements, and other unconventional plays.
A creative, resourceful operator who is comfortable inventing plays with limited precedent and turning a rough idea into an executed activation on a real budget and timeline
Working proficiency in HubSpot (segment/list management, nurture workflows, and engagement reporting), with the strategy and messaging owned here and heavy platform administration supported by marketing operations.
Ability to synthesize data outputs and business intelligence into targeted campaign strategies and outreach programs without serving as a dedicated data analyst.
Strong written communication skills for B2B outreach, including executive prospect briefings and consultative sales support content.
Experience working in matrixed or decentralized environments with multiple regional stakeholders.
Excellent project and workstream management skills, with the ability to manage multiple concurrent campaign programs.
High degree of personal accountability, adaptability, and a collaborative working style.

Nice To Haves

Preferred experience in B2B professional services, management consulting, or other consultative sales environments.
Preferred knowledge of nonprofit, fundraising, or mission-driven sectors, or a genuine interest in the work CCS's clients do.
Preferred experience with Monday.com or similar project management platforms.

Responsibilities

Partner with the Business Intelligence (BI) COE to translate prospect scores and data outputs into actionable, region-specific target lists across assigned revenue region
Collaborate with regional subject matter experts and business development teams to build and continuously refine Ideal Customer Profiles (ICP) by sector, organization size, and geography
Partner with the regional marketing and business development teams to maintain and update prospect intelligence packages that provide selling executives with relevant organizational history, capacity signals, and opportunity context ahead of scheduled meetings
Develop and deliver prospect profiles and executive briefing documents for priority, BI-sourced opportunities, ensuring selling executives walk into high-value meetings fully prepared and context-rich (rather than covering every scheduled meeting across every executive)
Create and maintain a library of pre-meeting briefing templates and sales enablement tools, such as talking points, messaging guides, viewbooks, and service one-pagers, calibrated by sector, prospect type, opportunity stage, and region
Coordinate with Growth Content and regional teams to incorporate relevant thought leadership, sector narratives, and case studies into briefing packages
Leverage global and offshore support for manual and production-oriented tasks (list building, formatting, template population), keeping this role focused on strategy, targeting, and creative activation rather than administrative execution
Design and manage multi-touch Account-Based Marketing (ABM) outreach sequences (email, digital, social) against prioritized prospect lists across assigned region, timed to regional business development calendar cadences and intent signals
Build and maintain strategic outreach sequence templates in HubSpot, ensuring consistent messaging aligned to ICP-fit account clusters
Coordinate post-event outreach pipelines for non-client contacts generated from conferences and regional events, in partnership with the Conferences & Events team
Ensure all outreach materials reflect regionally relevant context, informed by local SME input and BI intelligence
Partner with marketing operations to execute these sequences in HubSpot, staying focused on the strategy and messaging behind each play rather than owning day-to-day platform administration
Ideate, pitch, and help implement creative, prospect-specific activation strategies that get a target organization’s attention and create an opening for the selling executive, drawing on a deep account-based marketing playbook and the resourcefulness to invent new plays
Design targeted outreach to defined clusters: by sector, by like organizations, by like-leader profile, or by geography, so a single well-crafted play reaches a coherent set of high-fit prospects at once
Stand up experiential and relationship-building moments such as hosted roundtables, executive dinners, and small-format convenings built around a specific prospect or prospect cluster
Track what each activation is meant to accomplish, gauge what resonates, and recycle the plays that work into repeatable plays other regions can run
Collaborate with regional leadership to inform regional event, conference, and sponsorship selection — prioritizing venues and audiences that align with ICP-fit prospect clusters
Support regional speaking engagement strategy, identifying opportunities for CCS executives to build visibility with high-priority prospect audiences
Contribute to annual regional BD&M planning by providing market-level intelligence, campaign calendar recommendations, and demand generation priorities aligned to each region's growth goals
Identify and scale field marketing plays that prove effective in one region across others, in coordination with peer field marketing staff and the Growth COE
Serve as the Growth COE’s primary demand generation liaison to regional BD teams, translating national campaign strategy into regionally-specific activation
Participate in BD alignment sessions to understand regional pipeline priorities, competitive context, and timing, translating this into adjusted targeting and outreach sequencing
Feed commercial feedback from the regions back to the Growth COE to continuously sharpen ICP definitions and campaign effectiveness