Director, Field Marketing & Growth Enablement

CCS Fundraising•Los Angeles, CA

5d•$70,304 - $115,000•Hybrid

About The Position

CCS Fundraising is seeking a Director, Field Marketing & Growth Enablement to serve as the strategic connective tissue between centralized marketing capabilities and its four regions. This role ensures that the firm's specialized expertise, intelligence, and resources are deployed to support regional growth. The Growth COE (Center of Excellence) aims to enhance regional effectiveness by providing centralized subject matter depth, data-powered prospect targeting, and coordinated marketing and business development campaign capabilities. The Director will translate the firm's marketing and business development resources into locally relevant, market-specific activations to provide regional operating teams with a competitive edge. This role connects regional proximity to clients and market context with the scale, specialization, and cross-regional pattern recognition of the Growth COE. The ideal candidate will be a trusted growth ally, bringing resources, removing friction, and creating conditions for regional teams to win more business and make a bigger impact. A deep playbook of ABM tactics and resourcefulness to invent new ones is essential.

Requirements

6+ years of progressive experience in demand generation, revenue marketing, sales enablement, or related B2B marketing roles.
Hands-on Account-Based Marketing (ABM) or field marketing experience, with a track record of ideating and executing creative, prospect-specific activation, not only multi-touch email and digital sequences but events, sponsorships, media placements, and other unconventional plays.
A creative, resourceful operator who is comfortable inventing plays with limited precedent and turning a rough idea into an executed activation on a real budget and timeline.
Working proficiency in HubSpot (segment/list management, nurture workflows, and engagement reporting), with the strategy and messaging owned here and heavy platform administration supported by marketing operations.
Ability to synthesize data outputs and business intelligence into targeted campaign strategies and outreach programs without serving as a dedicated data analyst.
Strong written communication skills for B2B outreach, including executive prospect briefings and consultative sales support content.
Experience working in matrixed or decentralized environments with multiple regional stakeholders.
Excellent project and workstream management skills, with the ability to manage multiple concurrent campaign programs.
High degree of personal accountability, adaptability, and a collaborative working style.
Candidates must be authorized to work in the U.S. without current or future visa sponsorship.

Nice To Haves

Preferred experience in B2B professional services, management consulting, or other consultative sales environments.
Preferred knowledge of nonprofit, fundraising, or mission-driven sectors, or a genuine interest in the work CCS's clients do.
Preferred experience with Monday.com or similar project management platforms.

Responsibilities

Partner with the Business Intelligence (BI) COE to translate prospect scores and data outputs into actionable, region-specific target lists across assigned revenue region.
Collaborate with regional subject matter experts and business development teams to build and continuously refine Ideal Customer Profiles (ICP) by sector, organization size, and geography.
Partner with the regional marketing and business development teams to maintain and update prospect intelligence packages that provide selling executives with relevant organizational history, capacity signals, and opportunity context ahead of scheduled meetings.
Develop and deliver prospect profiles and executive briefing documents for priority, BI-sourced opportunities, ensuring selling executives walk into high-value meetings fully prepared and context-rich.
Create and maintain a library of pre-meeting briefing templates and sales enablement tools, such as talking points, messaging guides, viewbooks, and service one-pagers, calibrated by sector, prospect type, opportunity stage, and region.
Coordinate with Growth Content and regional teams to incorporate relevant thought leadership, sector narratives, and case studies into briefing packages.
Leverage global and offshore support for manual and production-oriented tasks (list building, formatting, template population).
Design and manage multi-touch Account-Based Marketing (ABM) outreach sequences (email, digital, social) against prioritized prospect lists across assigned region, timed to regional business development calendar cadences and intent signals.
Build and maintain strategic outreach sequence templates in HubSpot, ensuring consistent messaging aligned to ICP-fit account clusters.
Coordinate post-event outreach pipelines for non-client contacts generated from conferences and regional events, in partnership with the Conferences & Events team.
Ensure all outreach materials reflect regionally relevant context, informed by local SME input and BI intelligence.
Partner with marketing operations to execute outreach sequences in HubSpot.
Ideate, pitch, and help implement creative, prospect-specific activation strategies that get a target organization’s attention and create an opening for the selling executive.
Design targeted outreach to defined clusters: by sector, by like organizations, by like-leader profile, or by geography.
Stand up experiential and relationship-building moments such as hosted roundtables, executive dinners, and small-format convenings built around a specific prospect or prospect cluster.
Track what each activation is meant to accomplish, gauge what resonates, and recycle the plays that work into repeatable plays other regions can run.
Collaborate with regional leadership to inform regional event, conference, and sponsorship selection — prioritizing venues and audiences that align with ICP-fit prospect clusters.
Support regional speaking engagement strategy, identifying opportunities for CCS executives to build visibility with high-priority prospect audiences.
Contribute to annual regional BD&M planning by providing market-level intelligence, campaign calendar recommendations, and demand generation priorities aligned to each region's growth goals.
Identify and scale field marketing plays that prove effective in one region across others, in coordination with peer field marketing staff and the Growth COE.
Serve as the Growth COE’s primary demand generation liaison to regional BD teams, translating national campaign strategy into regionally-specific activation.
Participate in BD alignment sessions to understand regional pipeline priorities, competitive context, and timing, translating this into adjusted targeting and outreach sequencing.
Feed commercial feedback from the regions back to the Growth COE to continuously sharpen ICP definitions and campaign effectiveness.