Director, Field and Channel Marketing

Ciena Government Solutions • Baltimore, MD

2d

About The Position

As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact. Blue Planet, a division of Ciena, i s seeking a strategic and results-driven Director of Field & Channel Marketing to lead worldwide marketing initiatives that drive pipeline growth, accelerate revenue, and strengthen customer engagement. This role will align closely with sales, product, and corporate marketing teams to deliver high-impact programs focused on generating operations support systems (OSS) software sales with communication service providers globally . How you will make an impact: · Develop and execute a global field & channel marketing strategy aligned to Blue Planet regional sales priorities and revenue targets · Partner with sales leadership to identify opportunities, build account-based marketing (ABM) programs, and accelerate pipeline progression · Plan and deliver integrated campaigns, events, and executive engagements (in-person and virtual) to drive demand and customer expansion · Translate corporate messaging into regionally relevant programs tailored to target accounts and buyer personas · Generate and track marketing leads – from creation to closure – while providing dashboards and regular visibility to sales · Create customer case studies (presentations and PDFs), write technology award nomination submissions, and create content for customer press releases · Lead the execution of regional industry events, customer advisory boards, and partner initiatives to elevate Blue Planet’s market presence · Work with global system integrator and hyperscaler partners to develop and execute joint marketing programs · Manage partner portal – keep content up-to-date, track partner certifications & badges, and produce quarterly report on usage · Manage field marketing budgets, track ROI, and optimize performance across programs · Collaborate with digital, programs, and product marketing teams to ensure consistent messaging and campaign alignment · Analyze campaign performance and pipeline impact, providing insights and recommendations to leadership · Manage a small team of field and channel marketers

Requirements

• 10+ years of experience in B2B field marketing, demand generation, or outbound marketing within telecommunications, networking, or artificial intelligence software environments
• 3+ years of experience leading and developing marketing teams
• Demonstrated success driving pipeline growth and revenue impact through field and channel marketing programs
• Strong experience aligning with sales organizations and executing account-based marketing strategies
• Data-driven mindset with hands-on experience using customer relationship management and marketing automation platforms such as Salesforce and Marketo
• Excellent written and verbal communication skills, including executive-level presentations
• Bachelor’s degree in marketing, business, or a technical field

Nice To Haves

• Experience marketing to communications service providers (CSPs)
• Familiarity with operations support systems (OSS), network automation, orchestration, service assurance, and artificial intelligence–driven operations
• Background in global, matrixed B2B technology organizations
• Master of Business Administration (MBA)

Responsibilities

• Develop and execute a global field & channel marketing strategy aligned to Blue Planet regional sales priorities and revenue targets
• Partner with sales leadership to identify opportunities, build account-based marketing (ABM) programs, and accelerate pipeline progression
• Plan and deliver integrated campaigns, events, and executive engagements (in-person and virtual) to drive demand and customer expansion
• Translate corporate messaging into regionally relevant programs tailored to target accounts and buyer personas
• Generate and track marketing leads – from creation to closure – while providing dashboards and regular visibility to sales
• Create customer case studies (presentations and PDFs), write technology award nomination submissions, and create content for customer press releases
• Lead the execution of regional industry events, customer advisory boards, and partner initiatives to elevate Blue Planet’s market presence
• Work with global system integrator and hyperscaler partners to develop and execute joint marketing programs
• Manage partner portal – keep content up-to-date, track partner certifications & badges, and produce quarterly report on usage
• Manage field marketing budgets, track ROI, and optimize performance across programs
• Collaborate with digital, programs, and product marketing teams to ensure consistent messaging and campaign alignment
• Analyze campaign performance and pipeline impact, providing insights and recommendations to leadership
• Manage a small team of field and channel marketers

Benefits

• Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time.
• We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.

What This Job Offers

• Job Type: Full-time
• Career Level: Director