Channel Marketing Manager

Acrisure•Quinte West, ON

1d•Hybrid

About The Position

Auris™ is the payroll and HR company built for small and midsized businesses that can't afford to get it wrong. Trusted by more than 50,000 businesses nationwide, Auris combines intuitive technology with real human expertise to ensure payroll, compliance, and workforce operations run correctly every time. Now part of Acrisure, Auris is entering its next phase of growth, modernizing its demand engine, expanding nationally, and building a more predictable pipeline across digital and partner-driven channels. We are seeking a Channel Marketing Manager to own demand generation through Auris's referral and partner network. This includes CPAs, brokers, banks and embedded partners, and the broader Acrisure distribution ecosystem. Partners already have relationships with the businesses we serve. This role builds the marketing motion that turns those relationships into pipeline. About the Role This is not a co-marketing coordinator role. It is not an event planner with a partner list. It is a demand generation role where the distribution channel is a network of referral partners, and your job is to make that network produce. You will own the strategy, programs, and content that equip CPAs, brokers, banks and embedded partners to introduce Auris to their clients, and you will be accountable for the pipeline that results. You will also own Auris's presence at partner-facing trade shows and events with a pipeline objective attached to every activation.

Requirements

7+ years in channel marketing, partner marketing, or field marketing
B2B SaaS, fintech, or financial services experience strongly preferred.
Demonstrated ability to build partner demand gen programs where a third party has to care about your product enough to recommend it — and does.
Deep understanding of how CPAs, brokers, or similar intermediaries make referral decisions and what marketing actually moves them.
Hands-on HubSpot proficiency — partner workflows, co-marketing tracking, campaign attribution, and reporting.
Event management experience — trade shows and partner events, from planning through post-event pipeline follow-up.
Familiarity with AI-assisted marketing tools (Clay, enrichment platforms, AI content generation) with results to show for it.
Strong project management instincts — multiple partners, multiple programs, multiple timelines running simultaneously without things slipping.
Clear writing for two different audiences: partners who need to understand Auris, and clients who need to trust it.

Responsibilities

Partner demand generation. Build and run marketing programs that drive inbound referral pipeline from CPAs, brokers, and embedded partners across the Acrisure ecosystem and beyond. Measured by partner-sourced and partner-influenced pipeline, not partner satisfaction scores.
Channel cross-sell programs. Develop structured campaigns targeting specific expansion scenarios within the partner book: clients on payroll only, clients approaching renewal, clients with recent headcount changes. Give partners a reason to make the introduction today, not eventually.
Partner enablement content. Build the digital tools partners use to sell. You don’t think about sales enablement, but rather buyer enablement. Tools, guides, objection guides, and case studies written for how a CPA or broker explains Auris to a client. If a partner can't make the case in 60 seconds, that's a tool problem.
Co-marketing execution. Run joint campaigns with key partners across the Acrisure ecosystem — co-branded assets, co-hosted events, shared outreach sequences. Own the timeline, the output, and the pipeline attribution on both sides.
Events and trade show management. Own Auris's presence at partner-facing trade shows and industry events — from pre-show outreach and logistics to on-site execution and post-event pipeline follow-through. Every event has a pipeline objective before it's approved.
Partner-facing webinars and education events. Build and manage a calendar of partner education programs that deepen Auris product knowledge and generate referral activity. Own the conversion motion after every event.
HubSpot execution. Build and manage partner workflows, campaign tracking, and attribution reporting inside HubSpot. Partner-sourced pipeline tracked cleanly from first touch to closed revenue.
AI-assisted production. Deploy AI tooling to scale content output and partner personalization across a large and varied partner network. More coverage, lower overhead.
Performance reporting. Own channel-layer metrics: partner-sourced pipeline, partner-influenced expansion MRR, referral conversion rates, and event-sourced pipeline. Feed into the Director's attribution and CAC models.