Manager, Channel Marketing

Bavarian Nordic•Durham, CA

3d•$130,000 - $160,000•Remote

About The Position

The Channel Marketing Manager supports the development and execution of marketing strategies that drive vaccine adoption, access, and utilization within retail pharmacy and IDN channels. This role partners closely with brand marketing, sales, account management, and cross-functional teams to ensure channel-specific customers are equipped with effective tools, programs, and resources to strengthen vaccine recommendation and support vaccination delivery. The role focuses on activation programs that translate brand strategy into channel-specific execution, enabling pharmacists and IDN partners to effectively engage patients and increase vaccination rates.

Requirements

Bachelor’s degree required
5+ years of experience in pharmaceutical, vaccine/biotech or healthcare marketing
Proven ability to lead cross-functional initiatives in complex commercial organizations and drive measurable commercial outcomes
Customer-centric mindset, strategic thinking and commercial acumen
Strong communication and project management skills
Ability to translate insights into scalable marketing programs
Analytical mindset with experience using data to drive decision-making
Strong cross-functional collaboration skills

Nice To Haves

Demonstrated experience in one or more of the following preferred: Vaccine marketing, Brand marketing, Omnichannel campaigns, Customer engagement programs
Experience in working with retail pharmacy, health system or large provider group strongly preferred

Responsibilities

Support development of channel strategies aligned with vaccine brand priorities and commercial objectives
Contribute to annual planning and channel-specific tactical execution plans
Design and implement retail pharmacy marketing programs that support pharmacist vaccine recommendations and point-of-care conversations, including pharmacist education and training tools, digital activation campaigns, seasonal vaccination and other appointment and traffic-driving initiatives
Design and implement IDN marketing programs that support population health initiatives, care gap closure, and vaccination protocols
Develop resources that enable account teams to effectively engage retail and IDN customers, including customer-specific toolkits, engagement materials, training resources, etc.
Partner with the brand teams to integrate channel-specific marketing activities with broader HCP and consumer engagement strategies
Ensure all materials are compliant with regulatory and legal standards
Monitor channel performance data and track key performance metrics including campaign effectiveness and retail engagement
In partnership with account management teams, drive insight generation on customer-specific operations, workflow, and patient dynamics to help identify opportunities to enhance channel engagement.
Translate data/insight into actionable tactics to optimize marketing programs
Partner with external agencies to develop marketing materials and campaigns
Lead day-to-day execution and project management of channel marketing programs, coordinating timelines, agencies, and cross-functional stakeholders to ensure successful deployment across retail and IDN channels
Manage project timelines, budgets, and deliverables to ensure high-quality execution
Work closely with: Brand marketing, Retail and IDN account management, Commercial ops, Field sales, Medical affairs, Legal and Regulatory
Coordinate with Sales and Medical in deployment of channel-specific programs to achieve optimal customer experience with Bavarian Nordic and program effectiveness.