Director, Expert Marketing and Engagement

Insmed Incorporated • NJ Corporate Headquarters, NJ

15d • $177,000 - $242,000 • Remote

About The Position

Insmed is seeking a Director, Expert Marketing and Engagement for its U.S. Commercial Marketing team. Reporting to the Pulmonary Vascular & Fibrotic Lung Disease Commercial Lead, this role coordinates the U.S. commercial expert leader strategy, builds awareness among healthcare professionals, and leads regional marketing across Pulmonary Arterial Hypertension (PAH), Pulmonary Hypertension associated with Interstitial Lung Disease (PH-ILD), Idiopathic Pulmonary Fibrosis (IPF), and Progressive Pulmonary Fibrosis (PPF).

The Director will shape and execute marketing strategies that strengthen Insmed’s presence in the Pulmonary Vascular & Fibrotic Lung Disease community, with a focus on medical experts. The role identifies educational needs, develops unbranded awareness initiatives and peer-to-peer education opportunities, designs and manages advisory programs, and turns expert insights into actionable plans for internal teams. It also involves representing the commercial team at regional congresses, monitoring market developments, developing compliant expert engagement plans, and collaborating across functions. The position contributes to mentoring a strong marketing team and modeling compliance, accountability, and execution excellence.

This is a fully remote position that may be performed from anywhere, with occasional travel for team meetings or events. Frequent domestic and international travel of up to 30%–50% is expected for congresses, advisory boards, regional expert engagements, and team meetings. The annual pay range is $177,000–$242,000.

Requirements

• Minimum bachelor’s degree, or a combination of education, training, and experience.
• 8–10+ years of experience in pharmaceutical or biotech commercial roles.
• 5+ years of experience in U.S. marketing, sales, and commercial enablement, or a combination of education, training, and experience.
• Demonstrated U.S. product launch experience.
• Strong strategic thinking and ability to translate global strategy into U.S. execution.
• Proven ability to develop and implement marketing strategies that deliver measurable commercial results.
• Experience leading cross-functional initiatives in complex, matrixed environments.
• Strong analytical skills and comfort using data to inform decision-making.
• Experience navigating promotional review and regulatory processes.
• Strong executive presence and exceptional communication skills.
• Ability to influence without authority and drive alignment across functions.
• Authentic commitment to patients living with serious or rare diseases.

Nice To Haves

• MBA or advanced degree preferred.
• Experience in pulmonary, respiratory, cardiopulmonary, rare disease, or specialty markets.

Responsibilities

• Identify unmet educational needs within the HCP community and lead programs, including peer-to-peer education opportunities, to expand Insmed’s community footprint.
• Lead the design, execution, and dissemination of unbranded awareness initiatives in partnership with scientific leaders and in coordination with Corporate Communications, Medical Affairs, Patient Advocacy & Professional Engagement.
• Design, plan, and execute commercial Advisory Boards and Expert Advisory Programs, including end-to-end logistics, agenda design, faculty selection, and insight synthesis.
• Translate advisory board outputs into actionable insights for Medical Affairs, Patient Advocacy & Professional Engagement, Commercial, Market Access, and Clinical teams.
• Represent the commercial team at regional congresses, coordinate engagements with national and regional experts to gather insights, and identify emerging thought leaders.
• Monitor competitive dynamics, payer landscape shifts, and treatment paradigm evolution across PAH, PH-ILD, IPF, and PPF; incorporate HCP insights to refine positioning and resource deployment.
• Collaborate with extended teams on scientific leader identification, mapping, tiering, and tactical planning, including tracking interactions and gathering actionable insights.
• Develop and lead compliant commercial engagement plans with national and regional experts, increasing awareness of Insmed’s role in the community and identifying partnership opportunities.
• Partner with Medical Affairs and Patient Advocacy & Professional Engagement to align engagement plans and ensure consistent messaging across teams.
• Contribute to building and mentoring a strong marketing team environment, modeling compliance, accountability, and execution excellence.

Benefits

• Comprehensive medical, dental, and vision coverage; mental health support; annual wellbeing reimbursement; and access to an Employee Assistance Program (EAP).
• Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration.
• 401(k) plan with competitive company match, annual equity awards, participation in the Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance.
• Company Learning Institute with access to LinkedIn Learning, skill-building workshops, leadership programs, mentorship connections, and networking opportunities.
• Employee resource groups, service and recognition programs, and opportunities to connect, volunteer, and give back.

What This Job Offers

• Job Type: Full-time
• Career Level: Director