Director, Experience / Creator Events

Wasserman•New York, IN
•$115,000 - $135,000

About The Position

THE·TEAM is hiring a Director for its Experiential Team to oversee agency projects from brief through execution while helping build and grow the business. The role combines strategic client advising with hands-on project oversight and team leadership. The Director will initially manage one direct report, with the opportunity to scale the team as the business expands. The position calls for an entrepreneurial, nimble leader who can deliver high-quality experiential work across a broad range of budgets, from small programs with limited resources to multi-million-dollar activations. The successful candidate will bring experience with creator-driven activations, music talent experiences, and cultural moments, and understand how experiential work contributes to broader integrated campaigns. They will also help retain and grow client business, identify new opportunities, and navigate a large agency environment while driving innovation.

Requirements

  • Bachelor's degree.
  • At least 6 years of relevant agency experience in experiential, sports, entertainment, or culture.
  • Proven experience managing and growing client accounts and delivering large-scale integrated projects from concept through execution.
  • Experience supporting end-to-end creator and influencer activations, including brand trips and on-site experiences.
  • Ability to build and scale teams, with strong leadership and mentoring skills.
  • Strong understanding of the experiential landscape, including creator-led activations and music talent experiences.
  • Experience working with integrated internal and external agency teams.
  • Ability to deliver results across large and small budgets, including $100K programs with limited resources.
  • Exceptional written and verbal communication skills.
  • Strong organization and attention to detail, with the ability to work in fast-paced environments.
  • Solution-oriented approach to client challenges and complex scenarios.
  • Entrepreneurial drive and interest in building business and contributing to agency growth.
  • Strong financial acumen and experience managing budgets at varying scales.
  • Comfort collaborating proactively across functions in a large agency environment.
  • Ambitious, adaptable, and committed to advancing experiential marketing.

Responsibilities

  • Lead and grow a client services team, starting with one direct report and scaling as business demands.
  • Mentor and develop talent, build career paths, and foster a collaborative, high-performance culture.
  • Develop strategic and innovative integrated experiential solutions aligned with broader campaign objectives.
  • Oversee multiple accounts and projects, ensuring quality, consistency, and effective delivery.
  • Build and maintain client relationships, supporting retention and identifying new business opportunities.
  • Collaborate with strategy, creative, influencer, hospitality, and other departments to deliver integrated, culturally relevant programs.
  • Manage project budgets from $100K to $4M+, draft agency fees, and meet financial targets.
  • Lead client conversations, navigate challenges, and make timely, sound decisions.
  • Improve processes and team efficiency while maintaining high-quality client service.
  • Serve as a subject matter expert on experiential marketing and its integration into broader brand campaigns.

Benefits

  • Professional development programs, mentorship opportunities, and career advancement support.
  • Generous paid time off and holiday allowances.
  • Paid parental leave.
  • 401(k) plan with contribution matching.
  • Medical, dental, vision, FSA/HSA, life, and disability coverage options.
  • Critical illness coverage, identity protection, pet insurance, 529 plans, and other ancillary benefits.
  • Commuter support, where available.
  • Annual discretionary bonus eligibility.
  • Potential role bonus, if applicable.
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