Director, Executive Visibility and Reputation

Humana

3d • $168,000 - $231,000 • Remote

About The Position

As Director, Executive Visibility and Reputation, you will lead the strategy and execution of a comprehensive visibility program for CenterWell executive leadership. This role is responsible for strengthening the external presence of key leaders and building differentiated trust, credibility, and confidence in CenterWell among priority audiences. You will serve as a member of the Corporate Communications leadership team and work collaboratively across functions to develop and deliver integrated communications strategies that elevate CenterWell’s reputation, amplify its market leadership, and align with enterprise priorities. You will also act as a trusted advisor to senior executives, shaping how they show up in key external and internal moments.

Requirements

• Bachelor’s degree in communications, public relations, or a related field
• 10+ years of communications experience, with a proven ability to design and deliver strategies that drive results across external audiences
• Deep expertise in developing and driving social media strategy
• Advanced proficiency in the Microsoft 365 suite, including Teams and SharePoint

Nice To Haves

• Experience working for a large matrixed or healthcare organization
• Experience and comfortability using AI tools

Responsibilities

• Define and lead a comprehensive executive visibility strategy aligned to CenterWell's business priorities, growth strategy, and brand positioning
• Shape and evolve the CenterWell executive narrative, ensuring a clear, consistent, and differentiated voice across all channels and engagements
• Identify and activate high-impact opportunities to position executives as thought leaders in healthcare and senior-focused care
• Lead the creation of compelling, executive-level content including speeches, talking points, LinkedIn content, op-eds, bylines, and presentations
• Translate complex business strategies and healthcare topics into clear, relevant, and engaging storytelling
• Maintain a consistent cadence of proactive thought leadership tied to industry trends, innovation, and CenterWell's unique capabilities
• Curate a diverse mix of content formats (e.g., video, text, articles, presentations) tailored to target audiences and platforms
• Collaborate closely with Marketing, Brand, HR, Government Affairs, and business leaders to ensure alignment and consistency across communications
• Integrate executive visibility into enterprise campaigns, announcements, and key milestones to maximize impact
• Leverage data, insights, and analytics to inform strategy, measure effectiveness, and continuously optimize approaches
• Establish and track KPIs tied to reach, engagement, sentiment, and reputational impact
• Regularly report on performance and provide actionable recommendations to enhance outcomes
• Manage external agency partners and internal resources to deliver high-quality, timely outputs
• Foster strong, trusted relationships with executive stakeholders and business partners, ensuring alignment and operational efficiency

Benefits

• medical, dental and vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance
• bonus incentive plan

What This Job Offers

• Job Type: Full-time
• Career Level: Director