Senior Director Corporate Reputation

Hilton•McLean, VA

2d•$160,000 - $230,000•Onsite

About The Position

This role is based at our corporate office in McLean, VA. This is your chance to be part of an award-winning in-house Communications Team! As a Senior Director, Corporate Reputation, you will play a critical role in protecting and strengthening Hilton's reputation by preparing for, managing, and responding to global issues that may affect Hilton's business. On the Global Communications team reporting to Vice President, Corporate Communications, you will lead enterprise-wide issues management communications, ensuring coordinated governance, proactive readiness, and effective response across a global, matrixed organization. You also will help shape the organization's proactive strategy on corporate reputation, leading both measurement and communications management in a fast-moving issues environment.

Requirements

At least ten (10) years of work experience in Issues Communications, Corporate Communications, Public Relations, or related field within a corporate or agency environment.
Three (3) years of experience leading teams, including direct people management and/or leading through influence in a matrixed organization.
Three (3) years of experience managing crisis communications or high-risk reputational issues for a global organization or customer-facing brand.
Exceptional relationship management and interpersonal communications skills, including influencing and collaboration.
Professional experience working in a global, corporate, matrixed environment.
Demonstrated experience developing and implementing crisis preparedness frameworks, governance models, or response protocols.
Demonstrated experience as a media spokesperson with top-tier media, including established media relationships
Availability to work outside of typical business hours
Discretion and confidentiality regarding sensitive information
Travel up to 25%.

Nice To Haves

Experience in hospitality, travel, or other consumer-facing industries.
Experience designing and delivering crisis communications trainings, resources, or simulation exercises.
Experience working with or managing external communications or PR agencies/budgets.
Experience supporting executive communications during high-profile or sensitive issues.
Experience partnering with industry trade groups or leading industry advocacy efforts.
Experience utilizing AI tools to enhance issues communications monitoring, response and measurement.
Prior experience in the news media

Responsibilities

Lead the enterprise-wide crisis communications strategy to protect Hilton's reputation across global markets and functions.
Expand crisis communications readiness capabilities, ensuring the organization is prepared to effectively respond to emerging issues and high-risk scenarios.
Oversee coordinated above-property crisis and issues response, collaborating with a cross-functional team to ensure alignment, speed, and consistency of messaging across regions and corporate functions.
Oversee reputation research and strategy development to help inform Hilton's positions on key issues of interest to external stakeholders.
Engage with top-tier global media as a Hilton spokesperson on sensitive topics and real-time incidents.
Expand capabilities for oversight of and coordination on social media issues across the Communications and Marketing teams.
Enhance and strengthen governance frameworks that enable clear decision-making and accountability during crisis situations.
Partner across a global, matrixed organization—including regional communications teams, Sustainability and Responsible Business, Government Affairs, Human Resources, Legal, Safety and Security, Marketing, and others —to ensure aligned and effective issues communications planning and execution.
Establish enterprise-wide coordination mechanisms to support consistent crisis response and communication standards.
Act as real-time counsel and support for colleagues across the Corporate Affairs team.
Lead and develop a team, fostering strong team performance and alignment with enterprise priorities.
Partner with trade groups to support industry communications and advocacy efforts.
Identify opportunities to proactively support regional communications teams with multi-property/multi-regional issues to improve global coordination and response.
Oversee ongoing updates to Hilton's playbook for issues response, including identifying and developing new communications protocols to stay ahead of emerging technologies/AI.
Lead updated issues analysis to identify communication preparedness gaps and strengthen mitigation strategies.
Lead research that analyzes Hilton's corporate reputation and supports the development of key platforms to help strengthen Hilton's reputation.
Deliver regional and corporate issues communications training to address any gaps in organizational capability and readiness.
Advance proactive crisis capability building to enhance Hilton's ability to anticipate, manage, and respond to reputational risks before they materialize.

Benefits

Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
Financial security for your future – Our retirement plans make it easier to save for what's next
Hilton Annual Incentive (Bonus) Plan
Company's long-term incentive plan