Director Event Operations

Freeman•Dallas, TX

2d•Hybrid

About The Position

The Director - Event Operations leads and manages Alford Media’s technical departments, with direct oversight of Department Heads and In-House Technical Specialists. The position supports the Alford Media team and is eligible for a hybrid schedule, generally requiring work in the office and/or at show sites 2–3 days per week, based out of Flower Mound, Texas. The role involves coordinating event and warehouse operations, setting operational standards, managing staffing and scheduling, overseeing training and budgets, monitoring performance, and ensuring safe, high-quality event delivery. The Director works with sales, account management, warehouse leadership, clients, venues, vendors, and labor partners, and serves as an escalation point for complex on-site issues and customer concerns. Travel is 25% to 50%.

Requirements

High school diploma or equivalent.
Five years of on-site event management experience.
Five years of supervisory or management experience.
Eight or more years of related experience in multifaceted areas of operations.
Understanding of OSHA requirements.
Demonstrated success in recruiting, developing, managing, and retaining employees.
Broad knowledge of audio, lighting, video, and set systems.
Understanding of employment laws, including Title VII, ADA, ADEA, and FMLA.
Ability to effectively manage time and resources.
Ability to work on multiple projects at the same time.
Excellent organizational skills.
Excellent written and oral communication skills.
Excellent interpersonal skills.
Knowledge of Microsoft Office products.
Excellent customer service skills.

Responsibilities

Partner with warehouse leadership to align show-site and warehouse operations, support service quality, efficiency, and teamwork, and set standards for equipment quality and usefulness.
Establish, communicate, and enforce company policies and guidelines governing event operations.
Foster a positive, team-oriented work environment and champion continuous process improvement across event operations.
Set strategic goals for event operations, define outcomes, timelines, and resource needs, and hold the team accountable for results.
Analyze labor resources, including full-time, part-time, union, vendor, and independent-contractor labor, and determine organization-wide labor strategies.
Direct branch staff in implementing labor sourcing and processes.
Establish and oversee scheduling processes and procedures for show personnel, including use of the current labor database for scheduling and booking.
Oversee the development and refinement of onboarding and training programs for full-time and part-time show-site labor.
Develop and manage the annual event-operations budget, monitor expenses, and ensure cost-effective service delivery.
Develop short- and long-term staffing and resource plans aligned with business forecasts and event schedules.
Establish and monitor event-operations key performance indicators and report results to senior leadership.
Promote a safety-first culture and ensure compliance with OSHA and other regulatory requirements at show sites.
Partner with sales and account management teams to understand customer requirements and ensure events meet client expectations.
Build and maintain relationships with venues, vendors, and labor partners to support service quality and cost control.
Serve as the escalation point for complex on-site issues and customer concerns, driving timely resolution.
Evaluate and recommend investments in equipment, technology, and staffing to support business growth.