Director, Enterprise Marketing
About The Position
In this role, you will lead enterprise marketing strategy across Vizient Member Networks, thought leadership activation, and Vizient’s education platform. You will shape how peer networking offerings, professional development programs, and education solutions are positioned as essential healthcare membership benefits. You will develop integrated marketing strategies that drive client engagement, advocacy, and retention while amplifying Vizient’s thought leadership across owned channels. You will partner with business unit leaders, product marketing, and executive stakeholders to create consistent enterprise positioning, strengthen industry partnerships, and advance strategic growth objectives.
Requirements
- 7 or more years of relevant experience required.
- Healthcare experience is required.
- Experience developing and executing enterprise marketing strategies across multiple products, services, or business units.
- Experience leading positioning, messaging, and go-to-market initiatives for complex healthcare offerings.
- Strong knowledge of content marketing thought leadership activation, digital marketing, and audience engagement strategies.
- Demonstrated ability to influence and collaborate with senior leaders, cross-functional teams, and executive stakeholders.
- Strong analytical, strategic planning, and performance measurement skills.
- Excellent written, verbal, and presentation communication abilities.
- Experience leading and developing high-performing marketing professionals.
- Willingness to travel.
Nice To Haves
- Relevant degree preferred.
Responsibilities
- Lead the enterprise marketing strategy for Vizient Member Networks, education solutions, and thought leadership activation.
- Develop positioning, messaging, and value proposition frameworks that differentiate Vizient’s peer networking and professional development offerings.
- Define and execute multi-channel marketing strategies that drive client engagement, enrollment, advocacy, and retention.
- Integrate Member Networks and education platform messaging into enterprise marketing, sales enablement, and membership renewal initiatives.
- Lead the marketing strategy for Vizient’s education platform, including audience segmentation, messaging frameworks, and go-to-market planning.
- Develop launch strategies for new courses, programs, and platform capabilities in partnership with Education, Product, and business unit leaders.
- Own the strategy for C-suite sponsorship programs and industry partnerships, including relationships with healthcare associations and external organizations.
- Lead the activation and amplification of Vizient thought leadership across social media, web, email, and other owned channels.
- Establish governance frameworks, performance metrics, and reporting processes that ensure marketing consistency and effectiveness across business units.
- Lead, mentor, and develop marketing team members while fostering strategic rigor, collaboration, innovation, and accountability.
Benefits
- Comprehensive benefits plan
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
