Director, Ecommerce & CRO
About The Position
We’re hiring a Director of Ecomm and CRO to lead strategy and execution for our purchase experience and overall Shopify storefront. This person has deep experience building and optimizing conversion funnels, leveraging best-in-class ecommerce tools, and working with acquisition and retention leaders to enable a high-efficiency DTC growth machine. This role is for someone who: Deep experience with CRO strategy for Meta-lead DTC growth Expertise in best in class Shopify execution, including state of the art tools and plugins Has a sharp conversion eye and a performance mindset Obsesses over what makes a page convert once the click lands Knows how to translate data into a landing page brief Thrives in a fast-moving, test-and-learn environment You’ll own the conversion strategy layer across all landing pages, lifecycle and retention pages, site merchandising, and account management — working closely with leaders from Growth, Retention and Creative to build and scale what converts.
Requirements
- 6-10 years of experience in CRO, ecommerce, or landing page strategy — ideally at a DTC brand or agency
- Deep experience with Shopify storefront management and best practices
- Demonstrated ability to brief and optimize high-converting landing pages
- Strong analytical instincts — you can read a funnel or an LP test report and know what to do next
- Experience running structured A/B and multivariate tests
- Deep familiarity with Meta as a traffic source and how ad-to-page message match drives conversion
- Strong written communication — briefs, page copy, and internal decks that are clear and sharp
Nice To Haves
- Experience at a health, wellness, or supplement brand
- Comfort writing short-form landing page copy in addition to briefing it
- Strong comfort using AI tools to accelerate page builds, testing, and research
- Familiarity with subscription models and subscription retention
Responsibilities
- Sets testing strategy and agenda
- Own the landing page development and execution roadmap for paid traffic and core website
- Develop hypotheses and structure tests across headlines, hero, offer framing, social proof, and page structure
- Translate performance data into actionable landing page briefs for design and dev
- Identify winning patterns and build frameworks for scaling proven page concepts
- Stay ahead of CRO trends, page formats, and conversion benchmarks
- Maintain best-in-class tooling for conversion experiences and overall measurement
- Serve as the connective tissue between paid, lifecycle, and retention — extending winning page concepts to lifecycle and retention landing pages
- Own banner and site merchandising for campaigns, promos, and launches so the storefront stays aligned with what’s live
- Manage page production timelines with dev and design so pages are ready to test on schedule
- Maintain a living conversion learnings doc that informs future strategy
- Work with Data team leaders to optimise measurement framework and tools
- Analyze page performance at the headline, module, and offer level
- Pull and synthesize funnel data to surface where pages win and where they leak
- Build and maintain a conversion scorecard to track performance across active tests
- Present findings and recommendations in clear, actionable formats
Benefits
- Competitive compensation including salary and equity
- Fully-paid health, dental, 401K, and vision insurance
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
