Director, Ecommerce & CRO

Create Wellness, Inc.•New York, NY

4d•Hybrid

About The Position

We’re hiring a Director of Ecomm and CRO to lead strategy and execution for our purchase experience and overall Shopify storefront. This person has deep experience building and optimizing conversion funnels, leveraging best-in-class ecommerce tools, and working with acquisition and retention leaders to enable a high-efficiency DTC growth machine. This role is for someone who has deep experience with CRO strategy for Meta-lead DTC growth, expertise in best in class Shopify execution, including state of the art tools and plugins, a sharp conversion eye and a performance mindset, obsesses over what makes a page convert once the click lands, knows how to translate data into a landing page brief, and thrives in a fast-moving, test-and-learn environment. You’ll own the conversion strategy layer across all landing pages, lifecycle and retention pages, site merchandising, and account management — working closely with leaders from Growth, Retention and Creative to build and scale what converts.

Requirements

6-10 years of experience in CRO, ecommerce, or landing page strategy — ideally at a DTC brand or agency
Deep experience with Shopify storefront management and best practices
Demonstrated ability to brief and optimize high-converting landing pages
Strong analytical instincts — you can read a funnel or an LP test report and know what to do next
Experience running structured A/B and multivariate tests
Deep familiarity with Meta as a traffic source and how ad-to-page message match drives conversion
Strong written communication — briefs, page copy, and internal decks that are clear and sharp
You think about the page as a performance lever, not just a layout
You can move from insight to brief to live page quickly
You’re as comfortable in a spreadsheet as you are in a page builder
You have strong opinions about what makes a page convert — and you back them with data
You’re a clear communicator and a strong cross-functional partner
You care about building systems, not just shipping one-off pages

Nice To Haves

Experience at a health, wellness, or supplement brand
Comfort writing short-form landing page copy in addition to briefing it
Strong comfort using AI tools to accelerate page builds, testing, and research
Familiarity with subscription models and subscription retention

Responsibilities

Sets testing strategy and agenda
Own the landing page development and execution roadmap for paid traffic and core website
Develop hypotheses and structure tests across headlines, hero, offer framing, social proof, and page structure
Translate performance data into actionable landing page briefs for design and dev
Identify winning patterns and build frameworks for scaling proven page concepts
Stay ahead of CRO trends, page formats, and conversion benchmarks
Maintain best-in-class tooling for conversion experiences and overall measurement
Serve as the connective tissue between paid, lifecycle, and retention — extending winning page concepts to lifecycle and retention landing pages
Own banner and site merchandising for campaigns, promos, and launches so the storefront stays aligned with what’s live
Manage page production timelines with dev and design so pages are ready to test on schedule
Maintain a living conversion learnings doc that informs future strategy
Work with Data team leaders to optimise measurement framework and tools
Analyze page performance at the headline, module, and offer level
Pull and synthesize funnel data to surface where pages win and where they leak
Build and maintain a conversion scorecard to track performance across active tests
Present findings and recommendations in clear, actionable formats