Freelance B2B eCommerce CRO & Product Designer

Restaurant Supply

2d • Remote

About The Position

We are seeking an exceptional Freelance eCommerce UX/UI & Conversion Optimization Designer with deep experience designing B2B eCommerce platforms, high-value purchase experiences, or large product catalog websites. This role is not just focused on creating visually appealing interfaces. We are looking for a designer who specializes in conversion rate optimization (CRO) and understands how to influence customer behavior through UX, experimentation, analytics, and usability improvements. The ideal candidate has a proven track record of improving conversion rates, reducing friction, and increasing revenue on complex eCommerce websites with thousands of SKUs and sophisticated purchasing journeys.

Requirements

• 5+ years of professional UX/UI or Product Design experience, with significant experience designing for high-traffic eCommerce websites.
• Demonstrated success designing UX/UI improvements that produced measurable increases in conversion rate, revenue, revenue per visitor, average order value, or other commercial KPIs.
• A strong portfolio featuring eCommerce work that clearly demonstrates your personal contribution, design process, experimentation approach, and measurable business outcomes.
• Advanced proficiency with Figma or comparable web-based design and prototyping tools.
• Hands-on experience with conversion rate optimization (CRO), A/B testing, experimentation, and usability optimization.
• Experience using behavioral and analytics tools such as Google Analytics/GA4, Microsoft Clarity, Hotjar, Optimizely, VWO, or similar platforms.
• Strong understanding of eCommerce customer journeys, including product discovery, navigation, search, product detail pages, cart, checkout, and conversion funnels.
• Ability to translate quantitative data, qualitative customer behavior, and business objectives into clear UX recommendations and design solutions.
• Experience working closely with developers to ensure designs are technically feasible and accurately implemented.
• Strong attention to detail with a high standard for visual quality, consistency, organization, and documentation.
• Highly self-directed and comfortable proactively identifying opportunities, developing recommendations, and taking ownership of results.

Nice To Haves

• Experience designing UX/UI for B2B eCommerce, enterprise commerce, high-ticket products, or large catalog eCommerce websites (10,000+ SKUs preferred).
• Demonstrated success improving conversion rate or revenue through UX optimization and experimentation.
• Experience optimizing large-scale or high-revenue eCommerce platforms.
• Experience with B2B eCommerce or complex product catalogs.
• Experience working with eCommerce platforms such as Shopify.
• Experience demonstrating significant incremental revenue or conversion growth attributable to UX/CRO initiatives you personally designed.
• Experience working in a rapid experimentation environment with frequent A/B testing and iterative releases.

Responsibilities

• Analyze customer behavior, website analytics, session recordings, and performance data to proactively identify conversion barriers and revenue opportunities.
• Develop UX hypotheses and recommend improvements designed to increase conversion rate, revenue per visitor, average order value, and other key eCommerce KPIs.
• Design high-quality, conversion-focused user experiences and interfaces in Figma that are clearly structured, documented, and ready for developer implementation.
• Optimize critical eCommerce experiences, including navigation, search, category and product pages, cart, checkout, calls to action, product discovery, and other key customer journeys.
• Partner closely with developers and the A/B testing team to turn UX hypotheses into measurable experiments.
• Design variations for A/B and multivariate testing and iterate based on quantitative results and customer behavior.
• Use tools such as Google Analytics, Microsoft Clarity, Hotjar, or similar platforms to understand customer behavior and support design decisions with data.
• Evaluate experiment results and translate findings into actionable recommendations for future optimization.
• Ensure the website maintains a professional, polished, corporate, and trustworthy experience that builds customer confidence throughout the purchasing journey.
• Maintain consistency across design systems, components, layouts, and interaction patterns while continuously identifying opportunities for improvement.
• Work independently to identify and prioritize high-impact opportunities rather than relying solely on assigned design requests.
• Stay current on eCommerce UX, conversion optimization, experimentation, and usability best practices and apply relevant insights to RestaurantSupply.com.

Benefits

• Fully remote work flexibility.
• Flexible part-time schedule.
• Opportunity to work on a high-traffic, established eCommerce platform.
• Direct access to analytics, behavioral insights, and experimentation opportunities.
• Ability to see the measurable impact of your designs through A/B testing and performance data.
• Close collaboration with development, eCommerce, and experimentation teams.
• Opportunity for an ongoing freelance relationship based on performance and business needs.

What This Job Offers

• Job Type: Part-time
• Career Level: Senior
• Education Level: No Education Listed