Director, E-Commerce Growth and Marketplace Partnerships

IPSY

2d•Remote

About The Position

We are seeking a Director of E-Commerce Growth & Marketplace Partnerships to lead the strategy and execution of marketplace growth for third-party partner brands across Amazon, TikTok Shop, and emerging e-commerce platforms. This leader will operate as a general manager for partner brands, driving profitable revenue growth while coordinating cross-functional resources including marketing, merchandising, operations, sourcing, and logistics. This role is responsible for owning marketplace performance end-to-end — including merchandising strategy, marketing investment, forecasting, operational infrastructure, and brand partnership management. The ideal candidate combines strong marketplace expertise, operational rigor, and strategic thinking to scale partner brands while building repeatable processes that support long-term growth. This individual will work closely with internal teams across finance, operations, creative, marketing, and logistics, as well as external brand partners and 3PL providers, to maximize performance and remove operational friction. This position reports to the Chief Business Development Officer and can be remote from any of the 16 U.S. states where IPSY hires. Heavy preference given to Los-Angeles, CA area candidates.

Requirements

10+ years of experience in e-commerce, marketplace management, or digital commerce
Deep experience with Amazon marketplace operations and performance marketing
Experience scaling brands on TikTok Shop or emerging social commerce platforms
Proven track record of driving profitable revenue growth on third-party marketplaces
Strong experience with inventory planning, forecasting, and supply chain coordination
Proficiency in AI-driven personalization tools and advanced marketplace analytics
Experience managing P&L ownership or GM-style responsibilities
Ability to build operational frameworks and scalable processes
Strong analytical and financial modeling skills, specifically relating to blended ROAS and Omni-channel LTV
Experience managing cross-functional teams and external partners

Responsibilities

Own revenue and profitability across Amazon, TikTok Shop, and other third-party commerce platforms
Develop and execute strategies to scale partner brand sales across marketplaces
Drive profitable growth through optimized merchandising, pricing, and marketing investment
Identify and expand opportunities across additional e-commerce platforms and channels
Architect the TikTok Shop Affiliate strategy, managing the Affiliate Center and creator-led "Live Shopping" funnels to turn social momentum into measurable business impact.
Partner with creative teams to produce "Algorithm-First" content that reduce purchase friction
Serve as the primary strategic partner and operator for supported brands
Act as a GM for partner brands, coordinating resources across marketing, operations, sourcing, and logistics
Build strong relationships with partner brands and ensure alignment on strategy, performance, and growth initiatives
Own marketplace merchandising strategy including product assortment, content optimization, promotions, and launches
Manage marketplace storefronts and listings to maximize discoverability and conversion
Oversee Account Health and platform compliance, managing Brand Registry, IP protection, and proactive resolution of potential account suspensions or counterfeit concerns.
Coordinate product photography, creative assets, and listing optimization
Manage and optimize paid marketing investments across Amazon and TikTok Shop Develop data-driven strategies to improve CAC, ROAS, and contribution margin
Monitor "Share of Voice" (SOV) metrics to ensure partner brands maintain a competitive edge in key beauty categories.
Partner with growth marketing teams to test and scale acquisition strategies
Lead demand forecasting and inventory planning to support growth while minimizing stockouts and excess inventory
Partner with supply chain, sourcing, and brand partners to ensure appropriate inventory levels
Manage product lifecycle planning including launches and restocks
Build scalable processes and operating frameworks to support marketplace growth
Work cross-functionally with finance, supply chain, creative, and marketing teams
Partner with finance to build budgets, forecast performance, and monitor profitability
Oversee 3PL relationships supporting partner brands
Identify opportunities to improve logistics efficiency, reduce costs, and eliminate operational friction
Ensure seamless coordination between brands, warehouse partners, and marketplaces
Identify and execute creative growth opportunities leveraging IPSY's competitive advantages
Develop scalable systems and playbooks for onboarding and accelerating new partner brands
Continuously evaluate marketplace trends, tools, and opportunities to drive incremental growth