Director, DSP Partnerships

the COOL company•Miami, FL

118d

About The Position

The COOL company is seeking a commercially savvy Director, DSP Partnerships to expand its demand-side relationships across North America and key global markets. This revenue-generating role combines programmatic strategy, commercial negotiation, and partner development. The Director owns the full lifecycle of new DSP partner acquisition, from prospecting DSPs and independent trading desks through contract execution and first campaign activation. The role builds the pipeline, closes deals, and develops go-to-market strategies that position the company's inventory as a preferred choice for performance-driven buyers. The position is part of the US entity and reports to senior revenue leadership. It represents the company at industry events and client engagements and is accountable for net-new demand revenue targets. The role requires working primarily between 9:30 AM and 6:30 PM ET and a player/coach approach that combines hands-on execution with leadership.

Requirements

At least 7 years of experience in programmatic advertising, focused on demand-side partnerships, business development, or sales.
Proven track record of building and closing commercial relationships with DSPs, ATDs, or agency trading desks.
Deep understanding of the programmatic ecosystem, including RTB, PMPs, deal IDs, header bidding, and SSP/DSP dynamics.
Commercial acumen and experience with deal structuring, pricing, and contract negotiation.
Demonstrated ability to build and manage a structured sales pipeline with consistent conversion velocity.
Excellent communication, presentation, and stakeholder management skills.
Comfort representing a company externally at trade shows, conferences, and client-facing engagements.
Ability to work primarily between 9:30 AM and 6:30 PM ET.
Player/coach mentality, with willingness to execute and lead.
Ability to manage concurrent projects and meet deadlines.
Ability to receive and provide direct feedback.
Collaborative mindset and teamwork skills.
Entrepreneurial and adaptable approach, with strong learning skills.
Curiosity, research-mindedness, and data-informed decision-making.
Ability to identify possible solutions and apply them.
Creative confidence and proactive communication.
Comfort thriving in a start-up culture.

Nice To Haves

Experience at an SSP, ad network, or publisher monetization business.
Existing relationships with programmatic buyers and trading desks in North American markets.
Familiarity with CTV, mobile, or emerging programmatic channels.
Experience working with legal and finance teams on complex commercial agreements.

Responsibilities

Source and develop new demand relationships with DSPs and independent trading desks across North America and key global markets.
Build and manage a structured pipeline of prospective demand partners, advancing opportunities from outreach through contract execution and first campaign activation.
Lead commercial negotiations, including deal structuring, pricing strategy, and contractual terms, in partnership with legal and finance stakeholders.
Represent the company at industry conferences, trade events, and client-facing engagements.
Own and deliver quarterly and annual net-new demand revenue targets, including pipeline generation and deal closure.
Develop and execute go-to-market strategies aligned with prospective partners' buying priorities and performance objectives.
Use proof-of-concept frameworks, including private marketplace deals and curated deal structures, to demonstrate value and accelerate partner adoption.
Translate market intelligence and buyer feedback into product and positioning insights for internal stakeholders.
Collaborate with yield, product, and ad operations teams to support onboarding and partner satisfaction after deals close.