Director, Digital Strategy, Social & Creator Program

Mission North•San Francisco, NY

22h

About The Position

Mission North is a strategic communications agency for influential companies to build, protect, and renew their impact. Market-shaping brands like Instacart, Google, Betterment, Toast, Canva, LinkedIn, Mozilla, Snowflake, and Zoom have turned to us to navigate change and accelerate impact at every stage. Recently named one of Fast Company’s Best Workplaces for Innovators, our culture of curiosity allows us to attract the best communicators and mobilize them around tackling some of the world’s biggest challenges. Our stories about breakthrough innovations and movements—and the iconic teams behind them—have influenced hundreds of billions of dollars in market value. Join our vibrant communications agency dedicated to nurturing dynamic professionals seeking a career embedded in purpose and impact. We're looking for a strategic, curious, and impact-driven Director of Digital Strategy Social & Creator Program to play a hands-on role leading within our Digital Team. We live our values. As a benefit corporation, we’re committed to making a positive difference through our work, culture, and community investments. We give back 2% of profits, 2% of our time, and 2% of partner equity to support causes in our local communities, and have invested more than $2 million through grants, donations, and pro bono services. Through our cross-industry fellowship and sponsorship initiative, Foster the Future, we’re creating pathways for the next generation of communications leaders. Diversity, belonging, and equity are woven into our business and culture. We continue to advance our policies and practices to foster a more progressive organization and industry.

Requirements

10–12 years of experience leading digital and social strategy at an innovative agency and/or fast-growth technology brand (PR agency experience preferred).
A successful track record of driving business development — building, selling, and activating high-profile integrated digital programs that grow client scopes and win new prospects.
Expertise across enterprise technology, fintech, cloud/infrastructure, health, and/or media/marketing technology. Consumer tech experience is a plus.
Experience running successful paid, owned, and earned digital campaigns, with the ability to connect them into cohesive, measurable strategies.
Experience managing creator/influencer relationships, negotiating talent contracts, compliance (FTC guidelines), and understanding creator monetization.
Proven track record of building brand advocacy programs or managing owned creator communities.
Proven ability to define KPIs, establish attribution models, and translate social/creator metrics into business impact for executive stakeholders.
Experience leveraging AI tools for content workflow or familiarity with enterprise social listening/analytics suites (e.g., Sprinklr, Sprout Social, Brandwatch).
Strong communication and presentation skills, with an unshakeable ability to navigate high-stakes client dynamics, handle objections, and align conflicting stakeholder groups.
Deep PR acumen with the ability to bridge earned, owned, and social.
Entrepreneurial mindset — a builder, not just a manager — with the vision to grow offerings and the operational rigor to scale them.
An empathetic leader who can bring the best out of people, balancing high standards with coaching and mentorship.
Bachelor’s degree required.

Nice To Haves

Consumer tech experience is a plus.

Responsibilities

Shape and scale programs by partnering with senior leadership to set the vision and oversee the evolution of our digital, social, and PR programs.
Drive business development and growth as an engine for the Studio, identifying new opportunities with existing clients and hands-on pitching to win new business.
Design integrated strategies, leading the conceptualization and direction of cross-channel digital/social and content marketing programs for high-growth tech brands.
Serve as a senior counselor and trusted advisor to clients, elevating relationships with senior stakeholders to build trust and deeper engagements.
Amplify impact by building scalable campaign models that maximize content across multiple channels to multiply reach and drive measurable outcomes.
Oversee paid and performance efforts, providing strategic oversight for paid social to ensure it complements organic and earned activations.
Lead measurement and insights, championing data-driven storytelling and analytics to fuel insight-driven recommendations.
Oversee the end-to-end strategy for high-profile creator and influencer programs, including frameworks for talent selection, contract negotiation strategies, and strict compliance (FTC) oversight.
Be a market leader by staying ahead of industry trends and platform shifts, translating change into actionable frameworks for clients and the agency.
Elevate growth and new business by leading digital and content strategy in presentations, showcasing agency capabilities to prospects.
Mentor and build talent, coaching, resourcing, and inspiring team members to develop the next generation of digital leaders.