Strategy Director, Social

Mojo Supermarket•New York, NY

5d•Hybrid

About The Position

Mojo Supermarket is seeking a Strategy Director, Social to lead strategic thinking for key social-first client relationships. This senior role requires a deep understanding of brand building in culture and online, with essential experience in platform-native, always-on, campaign, and reactive social work. The position involves serving as the strategic hub for an account, connecting business objectives, brand strategy, audience behavior, culture, and platform dynamics to create a clear vision for social success. You will develop long-term strategic frameworks, collaborate with Creative and Account leadership, and act as a trusted strategic advisor to clients.

Requirements

Approximately 7–10+ years of strategy experience, with significant depth in social-first, digital-first, or culturally driven environments.
Proven track record leading always-on and reactive social strategy for major brands.
Deep fluency across major social platforms and a strong understanding of how people, communities, and creators behave within them.
Experience building longer-term social strategies or platforms that connect campaigns, everyday content, creators, community, and cultural participation.
Strong brand and communications strategy fundamentals, with social as a core area of expertise.
Strong cultural judgment and the ability to distinguish meaningful opportunities from trend chasing.
Track record of turning insight into strategic direction that leads to stronger creative work.
Experience leading senior client conversations and influencing stakeholders with a clear strategic point of view.
Fluency in social listening, audience research, performance data, and measurement.
Experience mentoring or managing strategists and elevating the quality of thinking around you.
A hands-on mentality; greater seniority means greater ownership and judgment, not greater distance from the work.

Responsibilities

Own the strategy for a major social-first account or piece of business, setting the strategic direction across always-on, campaigns, creators, community, and reactive work.
Build and steward an enduring social platform that connects long-term brand building with day-to-day brand presence.
Define platform roles, audiences, content territories, and cultural opportunities to establish a clear and distinctive brand presence in social.
Lead major briefs, strategic recommendations, and planning, translating business and audience insights into strong creative springboards.
Identify proactive and reactive opportunities rooted in culture, community, and platform behavior, guiding teams on when and how a brand should participate.
Serve as the strategic voice in creative reviews, partnering with Creative leadership to challenge, sharpen, and help sell the work.
Build trusted relationships with senior clients, offering a strong point of view and identifying opportunities for business growth.
Utilize social listening, community intelligence, and performance data to continuously evolve strategy and improve work.
Mentor and develop strategists, setting a high standard for strategic craft and social fluency.
Lead strategic thinking in new business pitches and contribute to the evolution of Mojo’s Strategy discipline.