Director, Digital & Segment Marketing Channel Marketing

Cox Communications•Atlanta, GA

1d•Hybrid

About The Position

The Director, Digital & Segment Marketing Channel Marketing is the strategic owner of inventory- and segment-based buyer marketing for key growth initiatives at Manheim, including Digital Marketplace, Heavy Trucks, Specialty, and EV. The role partners with senior stakeholders to drive results for defined segments and advises Digital Marketplace and Physical Marketplace operations leadership by analyzing marketplace trends, inventory availability, and buyer preferences to shape long-term segment strategy. The position owns the national offsite marketing strategy and executes national campaigns to generate buyer demand and re-engage buyers, partnering with Field Marketing on local execution when needed. It leads buyer segmentation and targeting, marketplace intelligence, demand-generation strategy, go-to-market influence, and cross-functional coordination across buyer-facing marketing teams. This role is hybrid, with the ability to work remotely part of the week, and requires travel 15% of the time. Compensation includes a base salary range of $134,900–$224,900, with possible additional incentive compensation.

Requirements

Bachelor’s degree in a related discipline and 10 years of progressive experience in B2B or marketplace marketing, focused on demand generation, buyer/customer segmentation, or digital marketing strategy; alternatively, a master’s degree and 8 years of experience, a Ph.D. and 5 years of experience, or 14 years of related experience.
Demonstrated ownership of strategy, budgeting, and accountability for KPIs.
Experience serving as a strategic advisor to senior business stakeholders and translating marketplace and buyer data into long-term strategic recommendations.
Strong analytical ability to interpret marketplace and buyer behavior data and translate it into segmentation and targeting strategy.
Experience designing and running demand-generation, lifecycle, and win-back campaigns.
Excellent presentation and communication skills for executive-level stakeholder interactions.
Experience partnering effectively across functions without direct authority.
Ability to travel 15% of the time.
Must currently be authorized to work in the United States for any employer without current or future sponsorship; visa sponsorship and OPT/CPT/STEM OPT are not available.
Must clear a pre-employment drug test.

Nice To Haves

MBA.
Automotive, auction, wholesale marketplace, or B2B marketplace experience.
Experience in or exposure to EV, specialty vehicle, or heavy truck market segments.
Experience partnering with regional or field teams to localize national strategy.

Responsibilities

Monitor marketplace inventory and projected supply, translating it into targeted buyer outreach, incentives, and campaign timing.
Advise Digital Marketplace and Physical Marketplace operations leaders using independent analysis of marketplace trends and buyer behavior.
Partner with Digital Marketplace leadership on go-to-market strategy and segment prioritization, using buyer and marketplace intelligence to inform the roadmap.
Develop an understanding of digital buyer behavior, buyer profiles, churn, and win-back patterns to guide targeting, messaging, and segmentation.
Monitor the competitive wholesale digital landscape and broader industry, including buyer volumes, share shifts, regional concentration, and competitor positioning.
Identify potential buyer acquisition and coverage gaps, including net-new buyer opportunities in emerging segments such as EV and Heavy Truck, and partner with stakeholders to scope solutions.
Lead development of buyer-segmentation and demand-generation approaches that can support long-term segment strategy and broader business application.
Advise leadership as a subject-matter expert on Manheim’s digital buyers, the industry, and the competitive landscape.
Coordinate with Product Marketing, Field Marketing, and Key Account Marketing to align buyer-facing outreach around a coherent strategic point of view.
Serve as the primary point of contact for internal stakeholders, including senior and executive leadership, on digital buyer and segment marketing strategy.
Translate marketplace and buyer data into strategic recommendations for business unit leaders.
Establish and monitor KPIs for buyer engagement, conversion, and re-engagement, and connect results to inventory and revenue impact.
Develop business cases for investment in segments such as EV and Heavy Truck using marketplace and buyer data trends.
Own the national offsite marketing strategy for the digital buyer marketplace and execute campaigns for demand generation and re-engagement.
Align national campaign timing, messaging, and incentives with anticipated inventory flow.
Partner with Product Marketing on campaigns to attract new buyers and potentially re-engage lapsed or at-risk buyers.
Define an “outside-the-gate” strategy to enable Field Marketing teams to conduct local buyer engagement as needed.

Benefits

Competitive salary and bonus/incentive plans.
Flexible time-off policies and accommodating work schedules.
Healthcare coverage with multiple options for individuals and families, including medical, dental, and vision insurance.
401(k) retirement plan with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies.
Fertility coverage and adoption assistance.
Pet insurance.
Employee discounts.
Flexible paid vacation, subject to duties and company needs.
Seven paid holidays per calendar year.
Up to 160 hours of paid wellness time annually for the employee’s or family members’ wellness.
Bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.