Director, Digital Presence and Marketing

CIBC • Toronto, ON

7d • Hybrid

About The Position

As Director, Digital Presence and Marketing, you will lead the management and planning of CIBC Private Wealth’s and CIBC Global Asset Management’s public digital channels. You will provide tactical insight, consultation and support for digital marketing programs (including web, mobile/tablet, email, distributed marketing and emerging technologies) that support the strategic direction of Wealth Digital, Marketing, and Communication team. Working closely with stakeholders, partners and digital teams this role will focus on digital marketing innovation, enhanced client experiences, and business objective measurement/analytics. The successful candidate must possess and continue to advance their knowledge in digital strategy across a full digital ecosystem including marketing, digital presence (websites), standing up and defining an on-going email marketing program (Salesforce Marketing Cloud and distributed marketing) and more. Your expertise will drive innovation, elevate client experiences, and deliver measurable results across our public-facing digital platforms. At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

Requirements

• Analyze complex information/data and communicate insights that inspire strategically aligned actions.
• Embrace new technologies and trends, leading the way in digital marketing and innovation.
• Thrive when you're empowered to take the lead, go above and beyond, and deliver results.
• Empower others, value diverse perspectives, and build strong relationships.
• Take ownership, deliver results, and lead with integrity, embodying CIBC’s core values of trust, teamwork, and accountability.
• Bring your real self to work and live CIBC’s values - trust, teamwork, and accountability.
• Business Analysis
• Business Objectives
• Communication
• Concept Development
• Creativity
• Customer Experience (CX)
• Design Processes
• Digital Designs
• Digital Strategy
• Financial Modeling
• Innovation
• Leadership
• Salesforce Solutions
• Teamwork

Nice To Haves

• Deep understanding of Salesforce Marketing Cloud and Salesforce CRM integrations.
• Extensive experience and expertise with Salesforce Marketing Cloud, Distributed marketing and CRM.

Responsibilities

• Own / drive / present the digital strategy & roadmap to ensure the company and clients’ needs are addressed.
• Assess the impact of delivered programs in achieving their desired goals and objectives.
• Support the digital planning for both fiscal and program planning.
• Working closely with leadership to define fiscal planning.
• Support the ongoing production and publishing of key initiatives.
• Support the key day-to-day activities, such as UAT, clarifying requirements and sharing the business value around features.
• Work with development, QA, security, operations, and data teams to drive delivery of releases.
• Leverage your well-developed leadership, management, and strategic-thinking skills to excite, inspire and lead others in a highly collaborative environment.
• Lead a team of high performing individuals well versed in the digital channel management, digital marketing and project management.
• Support the team with their day-to-day, ensuring a sound execution strategy, while helping guide their digital strategy, planning and measurement.
• Foster a one team and purpose driven culture.
• Invest in building cross-functional relationships and getting team members and enterprise partners invested in the success of a shared goal.
• Regularly participate & encourage continuous improvement of how the team works and collaborates.
• Understand the needs of a wide variety of clients/client segments and advisor groups; and apply that knowledge in day-to-day execution, planning/roadmap decision making, and digital product backlog prioritization.
• Lead a seamless advisor and customer experience for the wealth management business using deep understanding of Salesforce Marketing Cloud and Salesforce CRM integrations.
• Lead the email marketing, digital lead generation, email journey development and enhancements for our businesses and advisors using extensive experience and expertise with Salesforce Marketing Cloud, Distributed marketing and CRM.
• Ensure the ongoing maintenance and servicing of the platforms, the large-scale changes, and “everything in between” operate smoothly, reliably and continually delight our clients and stakeholders.

Benefits

• competitive salary
• incentive pay
• banking benefits
• a benefits program
• defined benefit pension plan
• an employee share purchase plan
• a vacation offering
• wellbeing support
• MomentMakers, our social, points-based recognition program
• Purpose Day; a paid day off dedicated for you to use to invest in your growth and development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed