Director, Digital Partnerships

Versant•Atlanta, GA

About The Position

The Director of Digital Partnerships plays a central role within Free TV Networks’ Creative Services team, serving as the bridge between platform partners and internal creative teams. This role leads the planning, execution, and optimization of creative, promotional, and content‑forward initiatives with major CTV and FAST partners, identifying opportunities to elevate FTV’s brands across platforms, drive co-marketing efforts, and maximize visibility through strategic partnerships and collaboration. This leader ensures that Free TV Networks’ brand, channels, and content are represented with excellence across partner ecosystems, while supporting internal teams with platform insights, campaign planning, and best‑in‑class creative execution.

Requirements

Bachelor’s degree in marketing, communications, media studies, design, or a related field.
7–10+ years’ experience in digital media, creative services, streaming, CTV, FAST, or OTT environments.
Proven success managing creative or marketing partnerships with major platforms or publishers.
Experience supporting the launch of digital content, channels, or marketing initiatives.
Demonstrated ability to collaborate across creative, product, marketing, and technical teams.
Experience using analytics to guide creative strategy and optimize campaign performance.
Strong understanding of CTV platforms, OEM environments, app stores, and device‑level marketing surfaces.
Familiarity with FAST channel operations, monetization models, and platform promotional levers.
Knowledge of AVOD, programmatic advertising, and creative considerations for revenue‑driven environments.
Understanding of metadata, asset workflows, and creative delivery processes.
Exceptional interpersonal and communication skills with the ability to influence internal and external stakeholders.
Ability to develop long‑term creative partnership strategies aligned with brand and business goals.
Strong organizational skills with the ability to manage multiple creative initiatives simultaneously.
Comfortable partnering with product and engineering teams to support creative requirements and platform needs.

Responsibilities

Lead partner marketing workflows. Own recurring creative and content marketing meetings with CTV and app distribution partners (Roku, LG, FireTV, Samsung), ensuring alignment on promotional priorities, creative needs, and campaign timelines.
Manage day‑to‑day relationships with CTV and FAST partners as the primary creative services contact, supporting co‑marketing initiatives, platform placements, and promotional opportunities.
Coordinate the development and delivery of creative assets, metadata, promotional copy, and platform‑specific marketing materials.
Partner with product and technical teams to ensure smooth creative and operational workflows during channel launches, content refreshes, and feature rollouts.
Work closely with internal marketing, content, product, finance, and legal teams to support partner initiatives and ensure creative alignment across all touchpoints.
Execute partner marketing strategies. Support and implement creative marketing plans designed to drive engagement, and platform visibility.
Use analytics and partner insights to optimize creative strategies, improve campaign effectiveness, and identify new promotional opportunities.
Track developments in CTV, OTT, and FAST to inform creative strategy and maintain a competitive edge in platform storytelling and user engagement.