Director Digital Marketing

Plexus Worldwide•Scottsdale, AZ

3h•Onsite

About The Position

The Director Digital Marketing will shape Plexus’s digital marketing strategy and create experiences that support growth. This leader will advance the company’s website and e-commerce, social media, paid media, and marketing technology capabilities, leading a digital marketing team and partnering with Brand, Creative, Product, IT, and Legal/Compliance to improve customer and Ambassador acquisition, engagement, and retention. The role owns the annual digital marketing strategy, roadmap, and budget; optimizes paid media investments, channel mix, and agency performance; and translates data into recommendations for senior leadership. The Director will partner with IT and Product to improve website usability, conversion, and e-commerce performance; collaborate on email, SMS, and lifecycle marketing; and guide social strategy and compliant Ambassador social selling. Additional responsibilities include developing the team through goals, coaching, and accountability; managing marketing technology, data quality, vendors, and workflows; applying AI and emerging digital practices; and partnering with Legal/Compliance on brand, advertising, privacy, and claims requirements. The role is onsite in Scottsdale, Arizona, with occasional evening, weekend, or holiday availability.

Requirements

Eight or more years of digital marketing experience, including at least three years leading people.
Experience with an established, successful direct-selling company and a strong understanding of Ambassador relationships.
Demonstrated success driving measurable growth through multichannel strategy, paid media, and budget optimization.
Strong experience in email and SMS, social media, website management, and e-commerce optimization.
Hands-on analytics and attribution experience.
Working knowledge of marketing automation, CRM, and e-commerce platforms.
Working knowledge of SEO, AEO, and GEO, plus practical application of AI to digital marketing.
Ability to influence partners, develop teams, manage vendors, and deliver competing priorities.
Understanding of FTC endorsement guidelines, digital marketing regulations, privacy laws, and product and income claim requirements.
Bachelor’s degree in marketing, communications, business, or a related field.

Nice To Haves

Ten or more years of digital marketing experience.
Health and wellness or direct-to-consumer e-commerce experience.
Master’s degree or MBA.

Responsibilities

Own the annual digital marketing strategy, roadmap, and budget.
Optimize paid media investments, channel mix, and agency performance.
Translate data into actionable recommendations for senior leadership.
Partner with IT and Product to improve website usability, conversion, and e-commerce performance.
Collaborate with Communications & Voice and Consumer Experience leaders on email, SMS, and lifecycle marketing.
Guide social media strategy and provide tools and content that support compliant Ambassador social selling.
Develop the team through clear goals, coaching, and accountability.
Manage marketing technology, data quality, vendors, and workflows.
Apply AI and emerging digital practices to improve efficiency and results.
Partner with Legal/Compliance to uphold brand, advertising, privacy, and claims requirements.
Assess digital capabilities and implement improvements that simplify engagement and purchasing for customers and Ambassadors.
Partner with the Digital Media Manager to launch the digital asset management platform and establish processes for organization, access, governance, and adoption.
Establish standards and workflows that improve quality, brand consistency, and team accountability.
Establish KPIs and reporting to measure acquisition, conversion, engagement, and retention and guide optimization.