Director, Digital Growth & Commerce

HydroPeptide•Bellevue, WA

4d•Hybrid

About The Position

The Director of Digital Growth & Commerce leads strategy and execution for HydroPeptide’s digital business across direct-to-consumer sites, professional and wholesale e-commerce, marketplaces, digital acquisition, and customer lifecycle programs. The role is accountable for profitable digital revenue growth, effective customer acquisition and conversion, and long-term customer value. It is a player-coach position that leads a small team while remaining directly involved in data analysis, performance management, and business outcomes. The Director collaborates with Brand Marketing, Creative, Education, Product, Sales, Operations, IT, and development resources to ensure digital experiences reflect the company’s luxury skincare positioning and deliver measurable results. The role is hybrid, based at the Bellevue, Washington headquarters three days per week and working from home the remainder. HydroPeptide plans to relocate its headquarters to Downtown Seattle in Spring 2027, with the hybrid schedule continuing at the new location. Additional on-site presence may be required for collaboration, meetings, and other business needs. The position is full-time during typical Pacific Time business hours, with occasional flexibility for evenings and weekends. Travel is minimal. Compensation is $135,000–$140,000 with annual bonus potential. The Director manages revenue and margin targets across digital channels; oversees acquisition, site performance, marketplace activity, retention, analytics, budgets, agencies, and technology partners; and leads and develops a team of 3–4 direct reports. The role also aligns digital execution with product launches, promotions, seasonal campaigns, and professional-channel needs. Work is primarily computer- and desk-based, with occasional standing for extended periods.

Requirements

Experience managing digital revenue and margin targets across DTC, professional/wholesale e-commerce, and marketplaces.
Experience overseeing digital acquisition, conversion, retention, and customer lifecycle programs.
Ability to analyze performance data and manage digital outcomes directly.
Experience managing digital marketing and platform budgets and allocating spending based on performance, payback, and customer quality.
Experience with performance marketing across paid social, paid search, and shopping.
Experience with SEO, organic search, site content strategy, and affiliate programs.
Experience managing or directing a Shopify storefront, including its technology stack and app ecosystem.
Experience with conversion rate optimization, funnel testing, user experience, merchandising, conversion, and average order value.
Experience with marketplace strategy and performance, including Amazon and other third-party marketplaces.
Experience with customer retention programs across email, SMS, loyalty, and subscription.
Experience with segmentation, audience architecture, automated lifecycle flows, and campaign calendars in Klaviyo.
Experience with digital reporting, dashboards, attribution, channel measurement, forecasting, and scenario planning.
Experience leading, coaching, and developing a team; this role supervises 3–4 direct reports.
Experience managing agency and technology partners and coordinating cross-functional digital execution.
Ability to collaborate with brand, product, sales, operations, IT, development, and professional-channel teams.
Availability for typical Pacific Time business hours with occasional flexibility for evenings and weekends.
Ability to work primarily at a computer or desk and occasionally stand for extended periods.

Responsibilities

Manage digital revenue and margin targets across DTC, professional/wholesale e-commerce, and marketplaces, including revenue, contribution margin, and growth targets.
Partner with leadership to develop and execute a digital roadmap prioritizing opportunities across acquisition, conversion, and retention.
Manage digital marketing and platform budgets, allocating spending based on performance, payback, and customer quality.
Develop business cases for new growth opportunities, such as channels, offers, partnerships, or international expansion.
Set strategy for and oversee paid social, paid search, and shopping performance marketing, working with agency partners on execution.
Own organic growth levers, including SEO, organic search, site content strategy, and affiliate programs.
Partner with Brand Marketing on influencer, social, and campaign activity to drive measurable traffic and revenue.
Optimize customer acquisition quality and efficiency, managing CAC, ROAS, new-customer payback, and LTV.
Lead the Shopify storefront strategy and roadmap in partnership with IT and development resources.
Run a conversion rate optimization program, testing and prioritizing funnel improvements to UX and merchandising to improve conversion and average order value.
Oversee site operations, catalog integrity, and publishing cadence with the Web Producer.
Ensure digital experiences support consumer and professional audiences with appropriate content, pricing, and functionality.
Develop the professional/wholesale website to support lead capture, account-specific self-service, and automation of ordering workflows.
Own strategy and performance for Amazon and other third-party marketplaces, including listing quality, advertising, pricing integrity, brand protection, and inventory.
Align marketplace activity with DTC and professional channels to protect brand positioning and minimize channel conflict.
Own customer retention across email, SMS, loyalty, and subscription, from first purchase through repeat purchase and long-term LTV growth.
Lead segmentation and audience architecture in Klaviyo and oversee automated flows and campaign calendar execution.
Identify opportunities to deepen loyalty through subscription, bundling, rewards, and personalization.
Own digital reporting and dashboards across acquisition, conversion, and retention, translating data into recommendations for leadership, cross-functional partners, and the team.
Establish reliable attribution and channel measurement to guide budget and prioritization decisions.
Build forecasting and scenario-planning tools for target setting, budget allocation, and test prioritization.
Lead, coach, and develop 3–4 direct reports across site operations, lifecycle/CRM, performance marketing, and marketplaces.
Manage agency and technology partner relationships, including development, design, performance media, and marketplaces; manage statements of work, priorities, and output quality.
Align digital execution with product launches, promotions, and seasonal campaigns.
Collaborate with professional-channel and sales teams to ensure B2B digital touchpoints are operationally sound and strategically aligned.