Director - Digital Experience

Granicus

1d•Remote

About The Position

Granicus is seeking a commercially driven, technically fluent Director of Digital Experience to own and operate the company’s digital experience ecosystem—including website architecture, UX/UI, paid media traffic, and digital performance optimization. This leader is responsible for ensuring Granicus’ website and digital channels function as a high-performing growth engine—driving qualified pipeline, accelerating buyer journeys, and delivering a best-in-class customer experience. This is not a traditional web management role. This is a revenue-impacting leadership role responsible for the strategy, architecture, performance, and continuous optimization of Granicus’ digital presence. The Director will oversee the website as a platform, manage paid and organic traffic acquisition, and ensure all digital touchpoints are architected to maximize engagement, conversion, and pipeline contribution.

Requirements

10+ years of experience in digital marketing, web strategy, or digital experience leadership, preferably within B2B SaaS environments.
Strong expertise is required in: Website architecture and management
UX/UI and conversion optimization
Paid media strategy and execution
Digital analytics and performance measurement
CMS platforms (WordPress, Drupal, Sitecore, Webflow, etc.)
Martech integrations
Technical SEO fundamentals
Commercially minded: Understands how digital experience drives pipeline and revenue.
Technically fluent: Understands website infrastructure, analytics, and platform integrations.
Performance-oriented: Driven by measurable outcomes and continuous optimization.
Strategic but execution-capable: Can define roadmap and ensure delivery.
Customer-obsessed: Deep focus on user experience and buyer journey.

Responsibilities

Own Granicus’ Website as a Growth Platform: Lead the strategy, architecture, and ongoing optimization of Granicus’ global website. This role ensures the website clearly communicates Granicus’ platform value and converts traffic into qualified pipeline. Responsibilities include: Website structure, navigation, and information architecture; Page hierarchy, internal linking, and user flow optimization; Landing page strategy and development; Conversion path design and optimization; CMS ownership and governance; Site speed, performance, and technical health; Mobile responsiveness and accessibility compliance.
Lead UX/UI and Digital Experience Design: Ensure Granicus delivers a best-in-class digital experience aligned to modern SaaS standards. Responsibilities include: UX strategy and user journey optimization; UI design oversight and design system governance; Conversion-focused page design and layout; Continuous usability testing and improvement; Buyer journey mapping across digital touchpoints.
Own Paid Media and Digital Traffic Acquisition: Lead strategy and execution for digital traffic generation. Ensure traffic acquisition aligns to pipeline and revenue objectives—not vanity metrics. Responsibilities include: Paid search; Paid social; Display and retargeting; Digital campaign landing page alignment; Media agency management (if applicable); Traffic quality and efficiency optimization.
Own Web Analytics, Digital Performance, and Conversion Optimization: Establish Granicus’ digital performance measurement framework and optimization roadmap. Translate performance insights into actionable optimization initiatives. Responsibilities include: Website analytics ownership (Google Analytics, Adobe, etc.); Conversion rate optimization strategy; Funnel performance analysis; Traffic source performance tracking; Digital attribution and reporting; A/B and multivariate testing programs; Continuous experimentation roadmap.
Own Digital Infrastructure and Martech Integration: Ensure Granicus’ website and digital systems operate as a modern, integrated growth platform. Responsibilities include: CMS platform ownership; Integration with CRM, marketing automation, and analytics platforms; Tag management and tracking infrastructure; Technical SEO foundation and optimization; Data integrity and performance tracking accuracy.