Digital Experience Lead

Avispa Technology•Los Angeles, CA

1d•Remote

About The Position

A leading audio technology company is seeking a Digital Experience Lead to support and execute global digital initiatives across owned channels, driving performance and engagement while aligning content, campaigns, and customer journeys in collaboration with cross-functional and regional teams.

Requirements

5-10+ years of experience in digital marketing, digital experience strategy, content operations, or performance marketing.
Experience owning cross-functional initiatives or programs.
Experience working with CMS platforms and digital publishing workflows.
Experience working in global or multi-region marketing organizations.
Experience supporting experimentation programs (A/B testing, CRO).
Experience partnering with product or platform teams on digital capability development.
Experience working with SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar platforms.
Familiarity with third-party and first-party analytics platforms.
Strong understanding of digital experience best practices and performance measurement frameworks.
Ability to balance strategic thinking with hands-on execution.

Responsibilities

Partner with platform teams to support digital capabilities, and stakeholders to shape and execute global front-of-house digital strategy across websites, email, campaigns, and owned digital channels.
Develop KPI frameworks, dashboards, and reporting cadences to track performance and provide actionable insights across global and regional programs.
Contribute to content pillars, audience frameworks, and editorial guidelines while ensuring cohesive, cross-channel customer journeys.
Own digital activation for global campaigns, translating strategy into execution and aligning messaging, timing, and audience journeys across channels.
Drive optimization initiatives, including A/B testing, CRO, and content performance analysis, to improve engagement and identify opportunities to improve digital workflows and execution efficiency.
Use SEO and GEO (Generative Engine Optimization) insights to inform content strategy and editorial planning, ensuring content is discoverable, relevant, and optimized for evolving search and AI-driven discovery experiences.