Digital Experience Manager

Robert Half•San Ramon, CA

17h

About The Position

Robert Half, a FORTUNE’s World’s Most Admired Company and a Fortune 100 Best Companies to Work For, is seeking a Digital Experience Manager to join its Marketing Global Web Marketing and Strategy team. This role is part of the Web Product Strategy team, focusing on optimizing the global Robert Half marketing website, its web components, features, functionalities, and web personalization enablement. The Digital Experience Manager will lead the execution of web strategy priorities with stakeholders, define business requirements, and collaborate with Business Systems Analysts, development teams, UX, SEO, and other stakeholders to ensure alignment and delivery of high-quality, customer-centered digital experiences driven by data. The position is responsible for managing conversion optimization enhancements, enabling experimentation capabilities, and partnering cross-functionally to establish web strategy across global websites. The manager will also stay informed about the competitive landscape and become the subject matter expert for their product area to contribute to the product roadmap and strategy.

Requirements

Bachelor's degree or equivalent experience
5-7 years of experience in digital marketing or product management
Exceptional skills of prioritization and project management
Strong interpersonal skills to easily build relationships
Must be a self-starter and able to work and prioritize driving things forward
Adept at cross-functional collaboration and strong team player
Creative ability to solve or approach complex problems
Strong quantitative analytical ability and familiarity with marketing analytics and A/B testing
Natural aptitude for learning new technologies and tools
Strong experience with CMS and web platforms, preferably Adobe Experience Manager (AEM), and website architecture, metadata and tag management
Experience with web personalization and related tools, preferably Adobe Target
Experience with analytics tools (Google Analytics, Adobe Analytics, Hotjar, etc.) and presenting data-driven recommendations and analysis
Strong ability to coordinate projects with cross-functional teams, including technical, engineering, marketing, design, analytics etc.
Knowledge of SEO, web accessibility, and digital marketing best practices

Nice To Haves

Knowledge of GDPR and international web standards is a plus

Responsibilities

Execute web strategy priorities with stakeholders based on business priorities and share out roadmap with partners.
Gather and help define business requirements and work directly with Business Systems Analysts, development teams, UX, SEO and stakeholders to ensure alignment.
Ensure delivery of conversion optimization enhancements, monitoring and iterate as needed.
Partner cross-functionally to identify and establish web strategy across global websites, and ensure alignment with business goals.
Enable experiments with improved tagging, signals, and codebase, and define requirements with development and analytics teams.
Contribute to experimentation ideas for owned web features, scope out requirements, and define key objectives, while ensuring alignment with business goals and digital marketing best practices.
Provide insights on performance including opportunities for optimizations.
Collaborate with analytics team on measurement plans for new web component builds.
Ensure website guidelines are followed consistently across web experiences and implementation.
Ensure website products and features are functioning as expected, and work with development teams to address issues.
Ensure digital marketing and web best practices are incorporated in web components and experiences.
Leverage insights to set overall strategy of key web experiences.

Benefits

Group health insurance benefits (medical, vision, dental)
FSA and HSA healthcare accounts
Life and accident insurance
Adoption and fertility assistance
Paid parental leave of up to 6 weeks
Short/long term disability
Paid time off for vacation, personal needs, and sick time (Choice Time Off (CTO) - up to 17 days per calendar year for new hires)
Up to 11 paid holidays per calendar year
Opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible)
Employer match of 100% on the first 3% of your contributions for eligible employees