Director, Digital Commerce & Customer Platforms

KeHE Distributors, LLC•Naperville, IL

About The Position

The Director of Digital Commerce & Customer Platforms defines and executes the strategic vision for KeHE’s B2B digital ecosystem. The role leads evaluation, selection, implementation, and ongoing optimization of an enterprise B2B eCommerce platform, serving as the business leader and executive sponsor for transformation of digital ordering and fulfillment capabilities. The work aligns company growth objectives with customer needs, supplier expectations, and operational requirements. The director develops digital commerce strategy, leads platform and fulfillment initiatives, establishes performance measures, drives business growth and adoption, and partners across Technology, Sales, Marketing, Operations, IT, suppliers, and external solution providers. The role also leads and develops a high-performing team, oversees change management, and uses analytics to guide decisions and communicate performance and recommendations to executive leadership. All actions are expected to be consistent with KeHE’s Mission, Vision, and Values.

Requirements

Bachelor’s degree in Business, Marketing, Digital Commerce, Information Systems, Supply Chain, or a related field.
Minimum 8–10 years of progressive leadership experience in eCommerce, digital commerce, sales, commercial strategy, program management, or related business functions.
Minimum 5 years of people leadership experience managing and developing teams.
Proven experience leading enterprise-level technology implementations or digital transformation initiatives.
Demonstrated success managing complex cross-functional initiatives and influencing executive stakeholders.
Deep understanding of B2B eCommerce platforms, digital commerce strategies, customer experience design, and digital transformation initiatives.
Proven experience leading enterprise technology evaluations, vendor selection processes, and system implementations.
Strong business acumen and demonstrated success driving revenue growth, profitability, and customer engagement.
Exceptional executive presence and ability to present recommendations, business cases, and strategic insights to senior leadership.
Strong stakeholder management and influence skills across diverse functional areas.
Extensive project and program management experience leading large-scale, cross-functional initiatives.
Ability to translate complex business requirements into scalable technology solutions.
Demonstrated ability to lead organizational change and build adoption for new processes and systems.
Strong analytical capabilities and experience using data to drive decisions and performance improvements.
Excellent written and verbal communication skills.
Advanced proficiency in Microsoft Office Suite and business analytics tools.
Demonstrated success building, developing, and leading high-performing teams.
Ability to manage competing priorities in a fast-paced environment while maintaining focus on strategic objectives.

Nice To Haves

MBA or advanced degree.
Experience evaluating and implementing B2B eCommerce, order management, marketplace, or customer-facing technology platforms.
Experience within distribution, wholesale, retail, supply chain, or CPG environments.

Responsibilities

Develop and execute the long-term strategy for KeHE’s B2B eCommerce and digital ordering capabilities.
Lead evaluation, selection, business case development, and implementation of a new enterprise B2B eCommerce platform and digital fulfillment strategy.
Lead development of the Endless Aisle capability to provide customers access to an expanded assortment beyond their home distribution center through integrated ordering and fulfillment.
Serve as business owner and executive sponsor for eCommerce transformation initiatives.
Define platform requirements, customer experience objectives, operational workflows, and integration strategies with Technology, Sales, Marketing, and Operations teams.
Partner with IT and external solution providers to manage implementation timelines, budgets, governance, risk mitigation, testing, and launch readiness.
Establish KPIs and performance frameworks for platform adoption, customer engagement, revenue growth, conversion, and operational effectiveness.
Lead change management and adoption efforts among internal stakeholders, suppliers, and customers.
Establish and achieve revenue, profitability, adoption, and customer retention goals for the B2B platform and KeHE Connect Direct business.
Drive growth initiatives across customer segments by expanding digital engagement, supplier participation, and customer utilization.
Partner with Sales leadership to incorporate digital commerce into customer acquisition, retention, and growth strategies.
Champion a unified customer identity and experience across digital and traditional channels, reducing friction in registration, ordering, pricing, assortment, fulfillment, and account management.
Partner with suppliers to increase participation, develop promotional and merchandising programs, and expand digital assortment opportunities.
Collaborate with the advertising team to identify and monetize advertising placements across the B2B Customer Platform.
Identify market trends, competitive opportunities, and customer needs to inform strategy and roadmap priorities.
Drive continuous improvement in customer experience, operational efficiency, and financial performance.
Lead cross-functional teams and establish stakeholder alignment, governance, decision-making, prioritization, and accountability processes.
Influence executive leadership through data-driven recommendations, business cases, and strategic planning; resolve complex challenges affecting customer experience, platform performance, or program growth.
Lead, develop, and mentor a high-performing team focused on digital commerce growth, program management, and customer success.
Establish department goals, performance expectations, and development plans, and build capabilities for future digital commerce growth.
Foster innovation, accountability, collaboration, and continuous improvement.
Monitor business performance using data analysis, customer insights, platform analytics, profitability metrics, and operational KPIs.
Use customer segmentation, digital behavior, sales trends, and financial performance to identify growth opportunities.
Develop executive-level reporting and presentations on business performance, project status, risks, and strategic recommendations.
Promote data-driven decision-making across the digital commerce business.