Director of Digital Commerce
About The Position
The Director of Digital Commerce develops, launches, and scales PARR’s digital commerce business across retail and building materials operations. As the business owner of the digital channel, this role leads strategy, execution, and continuous improvement to deliver a seamless customer experience, profitable growth, and operational efficiency. The position partners with Operations, Purchasing, IT, Sales, Marketing, Finance, and Branch Leadership to integrate online research, pricing, inventory visibility, ordering, delivery, and will-call pickup across customer touchpoints. The role owns digital channel performance and leads the strategy, operating plans, budgets, forecasts, investments, and team development needed to expand digital capabilities. It works across customer experience, marketing, merchandising, operations, technology, and analytics, using customer and channel data to improve performance and communicate results to leadership. The role is primarily office-based, with regular travel to PARR locations and occasional overnight travel; flexibility may be needed to support critical launches and system implementations.
Requirements
- Bachelor’s degree in business, Marketing, Digital Commerce, Supply Chain, Technology, or a related field.
- 7+ years of increasingly responsible experience in digital commerce, retail operations, or related leadership roles.
- Experience leading a digital commerce platform with significant revenue responsibility.
- Experience with ERP, CRM, inventory management, and digital commerce technologies.
- Strong understanding of digital marketing, merchandising, analytics, and customer experience.
- Experience managing budgets, forecasts, and business performance metrics.
- Class C driver’s license and a good driving record that must be maintained.
- Strong strategic and operational leadership capabilities.
- Ability to influence and collaborate across multiple departments.
- Exceptional business acumen with a strong customer focus.
- Strong problem-solving and decision-making abilities.
- Ability to communicate effectively with executive leadership, branch teams, vendors, and customers.
- Demonstrated ability to lead change and drive organizational adoptions.
- Commitment to PARR’s Mission, Vision, and FACE Values.
- Ability to sit and/or stand for extended periods of time; work indoors in a normal office environment for an entire day; grasp, talk, hear, and operate a computer and keyboard; and drive a vehicle when necessary.
Nice To Haves
- Experience in building materials, construction supply, industrial distribution, or retail.
Responsibilities
- Develop and execute the long-term digital commerce strategy, annual operating plan, budget, forecasts, and investment recommendations.
- Own digital channel performance, including revenue, profitability, customer adoption, fulfillment, inventory accuracy, and customer experience.
- Expand digital capabilities across locations, product categories, and customer segments, and build the team needed to support growth.
- Monitor market trends and recommend solutions that advance business objectives.
- Deliver a consistent omnichannel experience across web, mobile, branch, and sales interactions.
- Improve customer acquisition, conversion, repeat purchasing, retention, and adoption of digital purchasing tools.
- Partner with Marketing and Sales on SEO, email, digital campaigns, customer engagement, and alignment with field-sales efforts.
- Establish online customer-service standards and use feedback and analytics to drive improvements.
- Partner with Purchasing and Category Management to maintain accurate online assortments, product content, pricing, promotions, and margins.
- Create consistent order-processing, delivery, will-call, and customer-communication standards across locations.
- Monitor order accuracy, fulfillment speed, inventory availability, and customer satisfaction.
- Partner with IT and vendors to manage the digital platform, integrations, enhancements, cybersecurity, payment security, data privacy, and technology roadmap.
- Drive integration between the digital commerce platform, ERP, CRM, inventory systems, and customer systems.
- Establish dashboards and reporting for online revenue, conversion, customer acquisition, repeat purchases, average order value, inventory accuracy, fulfillment, and customer satisfaction.
- Use customer, category, and channel data to prioritize improvements and communicate business results to leadership.
- Support critical digital commerce launches and system implementations when necessary.
- Travel locally and overnight as required.
Benefits
- Two weeks of vacation per year starting on the first day, with an additional day earned for each year worked up to four weeks.
- Employee-paid sick days.
- Seven holidays.
- Medical plan with a $1,000 deductible.
- Dental insurance.
- Vision insurance.
- Employee Assistance Program (EAP).
- Massage, chiropractic, and acupuncture coverage.
- Flexible Spending Account (FSA) and childcare pretax spending programs.
- Footwear subsidy through a boot vendor after 90 days of employment.
- 401(k) match of up to 50% on the first 6% contributed after one year of employment, fully vested at the end of the third year.
- A 3% profit-share contribution to the 401(k), subject to Board approval.
- Tuition reimbursement up to $2,500 per year.
- Annual profit sharing; the posting states that every full-time employee who worked the full year earned at least $525 for 2024.
- $1,000 referral bonus.
- Transparent pay structure, regular merit increases, and promotion opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Director
