Director, Digital and eCommerce

Lucchese•Dallas, TX

20h•Onsite

About The Position

The Director, Digital & eCommerce is a senior commercial leader responsible for shaping and scaling Lucchese’s end‑to‑end digital commerce ecosystem. This role owns the vision, strategy, and performance of eCommerce and digital experiences, ensuring every interaction reflects Lucchese’s heritage, primum luxury quality, and customer‑first philosophy. This leader is accountable for driving profitable revenue growth while elevating a seamless, emotionally resonant customer journey across digital and physical channels. The Director will optimize acquisition, conversion, merchandising, and retention through a refined balance of data‑driven performance and brand storytelling while positioning digital as a critical engine of omni‑channel growth. Reporting to the Vice President, Retail, this role leads a multidisciplinary digital team and partners closely with Retail, Brand, Merchandising, Planning, IT, and Operations to deliver a best‑in‑class luxury commerce experience. Scope: This leader sets the vision and strategy for eCommerce growth and performance, site experience, digital merchandising, and optimization, ensuring Lucchese’s digital presence reflects the craftsmanship, heritage, and premium positioning of the brand, and aligns with our omni-channel strategy. This reports to our Vice President, Retail Operations, and leads multiple specialized teams including Growth and Performance Marketing, Conversion Rate Optimization (CRO), Web Administration, and Digital Merchandising, and serves as a key cross‑functional partner to all respective key stakeholders.

Requirements

Strategic digital commerce leadership in a retail or luxury brand environment
Strong understanding of eCommerce platforms, analytics, CRO, and digital merchandising
Proven experience scaling digital revenue and optimizing conversion; preferred in luxury retail industry
Data-driven decision making with executive-level communication skills
Ability to balance brand storytelling with performance outcomes
Experience leading and developing multidisciplinary digital teams and working cross-functionally to drive revenue growth
Strong collaboration, leadership, and team management skills
Budget management to maximize ROI and make strategic investments in digital as seen as omni-channel revenue growth opportunity
Bachelor’s degree in Business, Marketing, Digital Commerce, or related field; MBA preferred
Minimum of 10 years of experience in omni-channel, digital commerce, eCommerce, or digital commerce leadership
Minimum 5 years in people leadership roles managing multi-disciplinary teams
Experience in premium, retail, or lifestyle brands strongly preferred
Deep expertise in eCommerce platforms, analytics, CRO, CRM, and marketing technology (e.g., Google Analytics, Tableau, Power BI, Salesforce).
Strong executive communication, financial acumen, and cross‑functional leadership skills.
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up-to 10 pounds at times.
Must be able to see, hear, and listen, to effectively communicate.
Travel required up to 20% of the time.
Must be onsite in Dallas, Texas.

Nice To Haves

MBA preferred
Experience in luxury retail industry
No relocation bonus offered.

Responsibilities

Develop and execute a comprehensive digital and eCommerce strategy aligned with Lucchese’s brand values, retail strategy, and long‑term growth ambitions.
Own the end‑to‑end digital customer journey, from discovery and consideration through purchase, fulfillment, and post‑purchase engagement.
Translate business and customer insights into scalable digital initiatives that enhance traffic quality, conversion, and lifetime value.
Drive profitable eCommerce growth through performance marketing, conversion optimization, and best‑in‑class digital merchandising.
Oversee forecasting, financial planning, and budget stewardship to ensure disciplined ROI and sustainable growth.
Define and report against clear KPIs to measure eCommerce health, customer behavior, and omni‑channel performance.
Lead Lucchese’s on‑site experience strategy with a relentless focus on usability, speed, personalization, accessibility, and conversion.
Champion a culture of testing, experimentation, and continuous improvement (A/B and multivariate testing).
Ensure digital experiences seamlessly balance brand storytelling with commercial performance.
Own the digital merchandising vision, including assortment strategy, product presentation, navigation, storytelling, and seasonal launches.
Partner with Merchandising, Planning, and Retail to align inventory, pricing, promotions, and channel strategy.
Optimize product discovery and onsite architecture to enhance engagement, conversion, and cross‑channel selling.
Provide strategic oversight of the eCommerce platform, CMS, analytics, and optimization technologies.
Partner closely with IT and external vendors to ensure platform stability, scalability, and innovation.
Lead the digital roadmap, prioritizing enhancements that improve performance, efficiency, and customer experience.
Build, lead, and inspire a high‑performing digital organization with clear accountability and growth pathways.
Foster a collaborative, customer‑obsessed, data‑driven culture across digital disciplines.
Coach and develop leaders and subject‑matter experts while attracting top‑tier digital talent.