Ecommerce and Digital Marketing Manager (Remote)

S&S Activewear LLC • Bridgeport, CT

2h • Remote

About The Position

Prime Line is seeking a strategic Ecommerce and Digital Marketing Manager to lead the growth and evolution of their Shopify-powered digital presence. While the site does not currently utilize direct e-commerce, it serves as the vital hub for brand, product education, and lead generation. This role is responsible for driving qualified traffic and ensuring that the digital catalog provides a high-end, seamless experience that converts visitors into high-value leads for the commercial teams. The role reports to the Director of Marketing and works cross-functionally with Marketing, Technology, Customer Service, Sales, Operations, Merchandising, External agencies, and other business stakeholders. This position is part of the PRIME division, operating under the S&S Activewear parent company, which plays a key role in delivering specialized solutions while aligning with the broader mission and values of S&S Activewear.

Requirements

• Bachelor’s degree
• 3+ years’ experience in managing ecommerce and digital marketing operations, ideally in the promotional products or related industry. Strong understanding of eCommerce platforms, user experience design, technologies, and best practices.
• Strong knowledge of digital marketing, including SEO, SEM, and other paid media channels. Demonstrated ability to effectively manage agency partners in this space.
• Outstanding communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization
• Proficiency in variety of digital technologies (e.g., Google Analytics, NetSuite, Shopify, Content Management Systems)
• Excellent analytical skills with the ability to interpret data and generate actionable insights. Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment

Responsibilities

• Act as the strategic owner/liaison with IT of our Shopify-powered site. Manage the planning and delivery of all website operations, ensuring the digital catalog is accurate, brand-aligned, and optimized for a "browse-to-inquiry" user flow.
• Create a roadmap for web content and UI/UX improvements. Focus on streamlining how customers discover products and interact with our team, ensuring a frictionless path from landing page to lead submission.
• Use resources to increase organic growth. Implement a comprehensive Shopify SEO strategy—focusing on technical site health, collection page optimization, and content marketing to dominate industry search terms.
• Utilize GA4 and Shopify’s backend reporting to monitor traffic patterns and user behavior. Translate data into actionable insights that help us understand which products and content are driving the most engagement.
• Manage and optimize the Shopify app stack (e.g., forms, search filters, live chat, or catalog tools) to ensure a high-performance, mobile-responsive experience across all devices.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level