Director, Demand Generation
About The Position
We believe conversations will become the #1 way to shop. At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift. Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before. To win, we focus relentlessly on: Quality: conversations that feel authentic and on-brand. Experience: effortless shopping from chat to checkout. Re-engagement: personal, 1-1 dialogue instead of noisy marketing. The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood. Join us to make Conversational Commerce real.
Requirements
- 7+ years in B2B demand gen with broad channel experience: paid search, paid social, SEM, LinkedIn, app stores
- Proven ability to balance PLG / self-serve (SMB) and ABM / sales-led (mid-market / enterprise) motions
- End-to-end campaign thinking: audience, channel, offer, and creative — not just individual tactics
- Deep AI and martech technical fluency coupled with curiosity and willingness to try new ways of working
- Strong cross-functional collaboration skills; comfortable breaking down silos
- Toronto-based preferred
Nice To Haves
- EMEA demand gen experience
- Both PLG and sales-led motions at the same company
- ABM tooling experience: 6sense, Demandbase, or similar
- Familiarity with the Shopify / e-commerce ecosystem
- SQL comfort or close partnership with marketing ops / analytics
Responsibilities
- Own demand gen strategy across SMB (self-serve / PLG) and mid-market / enterprise (sales-led / ABM)
- Drive pipeline acceleration through underutilized paid channels (Google Ads / SEM, LinkedIn, app stores, paid social) as well as testing into new channels
- Bring full-funnel thinking to every campaign — audience, channel mix, offer design, creative, nurture
- Move the function beyond bottom-of-funnel — build demand earlier, convert it more efficiently
- Apply disciplined judgment to AI and automation: know what gets automated, what stays intentional
- Partner cross-functionally with Sales, CX, and the rest of marketing to break down silos
- Manage and grow a team of 2–3 marketers
- Build the international/EMEA demand gen playbook as we expand our investment there
Benefits
- annual L&D budget to explore new ones
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
