Director, Demand Generation

Prosci

2d • CA$165,000 - CA$205,000 • Remote

About The Position

Prosci is seeking a Director of Demand Generation to lead the planning, execution, and optimization of integrated marketing programs that drive pipeline, revenue growth, and customer engagement across both our Individual (digital/eCommerce) and Enterprise business segments. Reporting to the VP of Marketing, this role is responsible for translating marketing strategy and business priorities into measurable demand generation programs. The Director will partner closely with RevOps, Sales, Product Marketing, Brand, Content, Digital Experience, and Regional Marketing teams to develop campaigns that create demand, improve conversion, accelerate pipeline, and support revenue growth. This leader combines strategic thinking with operational excellence and has experience supporting both self-service/digital and enterprise sales motions, with an understanding of how individual customer engagement can influence enterprise growth and account development. Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach. At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference. Check out our website for more about our team and approach: https://www.prosci.com/about.

Requirements

• 10+ years of progressive B2B marketing experience.
• 5+ years leading demand generation, growth marketing, or revenue-focused marketing teams.
• Experience supporting both digital/self-service and enterprise sales motions.
• Demonstrated success driving qualified pipeline growth in a B2B environment.
• Experience leading integrated campaigns across multiple channels.
• Strong understanding of marketing automation, CRM systems, and modern demand generation practices.
• Experience partnering closely with Sales and RevOps teams.
• Strong analytical, strategic, and business acumen.
• HubSpot experience
• Salesforce experience
• Excellent Planner
• Data driven
• Innovative thinker and doer
• Problem solver

Nice To Haves

• Experience in professional services, training, consulting, SaaS, leadership development, or enterprise education environments.
• Experience with Account-Based Marketing (ABM) programs.
• Global marketing experience.
• Experience working with HubSpot and Salesforce ecosystems.
• Experience marketing to both individual buyers and enterprise decision-makers.

Responsibilities

• Develop quarterly and annual demand generation plans aligned with business and marketing objectives.
• In partnership with RevOps develop and execute a global ABM strategy, leading integrated campaigns.
• Build repeatable campaign processes and best practices that improve speed, consistency, and performance.
• Manage campaign calendars, priorities, and resource alignment across marketing functions.
• Establish clear reporting and processes to establish a global standards for Prosci
• Partner with Sales and RevOps to support enterprise growth priorities.
• Develop and execute account-based and account-engagement programs for target organizations.
• Improve buying-group engagement and opportunity progression through coordinated marketing activities.
• Support pipeline acceleration initiatives throughout the sales cycle.
• Collaborate with Sales leadership to identify opportunities for increased account penetration and expansion.
• Drive demand generation initiatives that support Prosci’s public programs, memberships, and digital offerings.
• Improve lead-to-registration and lead-to-customer conversion rates through testing, optimization, and audience targeting.
• Develop nurture programs that increase engagement, retention, and expansion.
• Partner with Digital Experience teams to optimize conversion paths and customer journeys.
• Leverage individual learner and member engagement to identify and support future enterprise opportunities.
• Serve as the central orchestrator for integrated conversion marketing campaigns across Brand, Content, Product Marketing, Digital Experience, Regional Marketing, Sales and RevOps.
• Lead campaign planning processes that align messaging, content, channels, timelines, and measurement across functions.
• Translate business priorities into coordinated marketing programs that drive awareness, engagement, pipeline, registrations, and revenue.
• Foster strong working relationships across teams to improve execution quality and organizational alignment.
• Ensure campaign objectives, ownership, and success metrics are clearly defined and understood.
• Lead, coach, and develop demand generation resources (team of 2-4).
• Establish clear goals, performance expectations, and development plans.
• Foster a culture of accountability, collaboration, experimentation, and continuous improvement.
• Contribute to the evolution of Prosci’s marketing operating model and growth strategy.

Benefits

• This role is eligible for inclusion in our bonus program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed