Director, Demand Generation
Blue Cross and Blue Shield of North Carolina•Remote Flex - North Carolina, SC
•$157,978 - $252,765•Hybrid
About The Position
The Director, Demand Generation is a strategic and execution-focused marketing leader responsible for driving growth, brand affinity, and customer demand for BCBSNC products and services. This role leads the development and activation of integrated, omni-channel marketing strategies that align business goals, customer insights, and budget to measurable outcomes. The ideal candidate is a proactive, results-driven leader who thrives in a fast-paced environment and builds high-performing teams through coaching and hands-on leadership.
Requirements
- Bachelor’s degree (or advanced degree where required)
- 8+ years of experience in marketing, demand generation, or a related field
- In lieu of a degree, 10+ years of relevant professional experience
Nice To Haves
- Prior experience within the healthcare or payer industry is strongly preferred
- Ability to influence go-to-market strategy and positioning through deep understanding of customer segments and behaviors
Responsibilities
- Lead demand generation strategy, planning, and execution, including budget allocation, channel mix, and performance measurement aligned to business objectives
- Develop and execute integrated, omni-channel campaigns (digital, direct response, CRM, and email) that drive pipeline growth and customer engagement
- Partner across business functions to identify growth opportunities and translate customer and market insights into actionable marketing strategies
- Leverage data, research, and customer intelligence to inform targeting, messaging, and channel optimization decisions
- Build and optimize media strategies that improve brand affinity and drive measurable demand outcomes
- Lead and develop a high-performing team, providing coaching, direction, and clear expectations to elevate team capability and performance
- Operate with strong ownership and accountability, proactively driving initiatives from concept through execution and results
Benefits
- Medical, dental, and vision coverage
- Numerous health and wellness programs
- Parental leave and support
- Adoption and surrogacy assistance
- Career development programs
- Tuition reimbursement for continued education
- 401k match including an annual company contribution
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What This Job Offers
Job Type
Full-time
Career Level
Director
