Director, Demand Generation

Replicant

3d • $175,000 - $200,000 • Remote

About The Position

At Replicant, we believe AI should work for people, starting with customer service. That’s why we built a platform that helps contact centers resolve more requests, proactively identify issues, and improve agent performance with AI-powered conversation intelligence and AI agents that act like your best reps.
Our AI agents handle millions of calls every month for Fortune 500 companies and high-growth innovators. From processing payments to booking appointments and authenticating users, they help customers get what they need instantly, 24/7. Meanwhile, our real-time conversation insights help contact center leaders coach better and improve every interaction.
We’re leading the shift from legacy systems to AI-first service, powered by large language models (LLMs) and designed for enterprise scale, security, and empathy. If you’re excited by the potential of LLMs, voice AI, and building category-defining technology with a kind, ambitious team, you’ll love it here.
Replicant is seeking a Director of Demand Generation to own and scale our marketing-led pipeline strategy and execution. In this role, you’ll build and lead a scalable top-of-funnel engine that accelerates growth, engages our target buyers, and drives measurable ROI across digital, ABM, and field channels.
You’ll partner cross-functionally with Sales, BDRs, RevOps, and Brand & Product Marketing to ensure full-funnel alignment — from awareness to opportunity creation and progression. You’ll lead a high-performing team of three strong individual contributors (Demand Gen, ABM, and Field Marketing), setting the strategy, frameworks, and KPIs that fuel predictable, marketing-sourced pipeline growth.
The ideal candidate has successfully scaled integrated demand programs in a fast-growing B2B SaaS or data-driven technology company, bringing a mix of strategic leadership, analytical rigor, and hands-on execution. This role will report into the VP of Marketing.

Requirements

• Proven leader with 6+ years of B2B SaaS marketing experience and 2+ years managing multi-function demand teams (Digital Demand Gen, ABM, and/or Field); ideally within data, AI, or enterprise technology.
• You have a track record of driving measurable pipeline growth. You’ve built and scaled marketing systems that directly contribute to revenue, not just leads.
• Strategic operator and coach. You’re comfortable rolling up your sleeves and can operate in a fast-moving startup environment, but you’re also skilled at setting vision, creating clarity, and empowering teams to execute with accountability and alignment.
• Deep understanding of the full funnel from awareness to opportunity, including how to execute, measure, and optimize each stage.
• Analytical and data-fluent. Comfortable interpreting pipeline metrics, salesforce data, and ROI dashboards to drive decisions and communicate impact.
• Collaborative, business-minded marketer. You build trusted partnerships with GTM and Exec teams, and thrive in a fast-paced, high-growth environment.

Responsibilities

• Own Replicant’s marketing-led pipeline number: Define the strategy, programs, and budget that deliver predictable growth aligned with business goals.
• Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages.
• Partner closely with Sales, BDR, and RevOps leadership to align on targets, pipeline forecasting, lead scoring, routing, and reporting
• Set priorities and coach the team: Provide strategic guidance, setting KPIs, and creating accountability for campaign quality, conversion rates, and pipeline health.
• Be a player-coach: While leading strategically, you’re comfortable stepping in to model excellence to help the team move faster and smarter.
• Partner with Corporate Marketing and Product Marketing teams: Ensure messaging and campaigns are unified across all touchpoints and aligned to buyer needs.

Benefits

• In-person connection that counts: company-wide offsites and smaller team gatherings designed to make remote work feel personal
• Tech & learning stipend: Conferences, books, courses — interested? We’ll fund them
• Remote by design: We’re distributed — no guilt about life events, we trust you to manage your calendar
• Health & wellness: Flexible vacations, paid sabbatical after 5 years, comprehensive benefits, plus a stipend to support your physical and mental well-being
• Compensation that matches your impact: competitive salaries in the company you’re helping to build
• Equity with upside: We believe in shared ownership—You’ll own a real piece of a fast-growing AI company

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed