Director of Demand Generation

AgencyBloc • Cedar Falls, IA

2d

About The Position

AgencyBloc is seeking a Director of Demand Generation to lead the strategy, execution, and performance of integrated demand programs that drive pipeline and revenue across our high-velocity inbound business, Key Account motion, and customer cross-sell. This role owns the demand function end to end, including inbound, ABM, lifecycle, CRO, attribution, and reporting. It partners closely with Marketing, Sales, Revenue Operations, and Customer Success to align demand strategy with revenue goals across new business and expansion. The ideal candidate has built and scaled demand programs in B2B SaaS, and operates effectively with a mix of shared team resources and agentic workflows, staying human-in-the-loop on the work that matters.

Requirements

• 8+ years of B2B SaaS demand generation, growth marketing, or pipeline marketing experience
• Track record leading integrated, multi-channel demand programs that move pipeline and revenue across inbound and ABM
• Experience across high-velocity inbound and mid-market or enterprise demand motions
• Hands-on experience designing and operating multi-agent workflows across campaigns, ABM, attribution and reporting, and CRO
• Hands-on experience with HubSpot, Cassidy, Gong, Clay, and modern GTM tooling
• Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Responsibilities

• Lead demand generation strategy and performance across VSB inbound, Key Account ABM, lifecycle, CRO, cross-sell, attribution, and reporting
• Design full-funnel campaign frameworks that connect paid, content, email, events, lifecycle, and ABM/ABX into coordinated plays mapped to segment, funnel stage, and revenue target
• Design and operate multi-agent campaign stacks that orchestrate execution across channels, with agents handling research, audience selection, asset variants, sequencing, and in-flight optimization through a campaign's lifecycle
• Develop a multi-agent ABM stack for Key Accounts that coordinates account research, fit and intent signal monitoring, enrichment, account prioritization, sequencing input for sales, and CRM hygiene
• Stand up attribution and reporting workflows that deliver weekly full-funnel reporting, channel and campaign ROI, conversion by stage, and pacing against pipeline targets
• Run continuous CRO experiments across forms, pages, flows, and conversion paths, measured against pipeline
• Define audience segmentation, buying committee strategies, and conversion paths by funnel stage, account tier, and intent
• Translate funnel performance into executive-ready recommendations and decisions
• Collaborate with Product Marketing, Web, Customer Success, and Sales Enablement to align demand programs with GTM priorities and positioning

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed