About The Position
Flosum is seeking a Director of Demand Generation to drive demand generation, pipeline creation, and brand awareness across channels. This is a strategic demand leadership role focused on driving qualified enterprise pipeline across all funnel stages. The role involves enhancing an existing demand engine to be smarter, sharper, and more scalable, by introducing new ideas, optimizing successful strategies, discontinuing ineffective ones, and building differentiated omnichannel programs that resonate with a highly technical Salesforce developer audience. The ideal candidate can earn credibility with developers, not just market to them.
Requirements
- 7–12+ years of demand generation or growth marketing experience in B2B SaaS
- Proven track record of driving enterprise pipeline acceleration
- Experience marketing to technical audiences (developers, architects, DevOps, IT leaders)
- Demonstrated success running integrated, omnichannel programs
- Strong analytical orientation with a clear attribution mindset
- Confidence to challenge assumptions and introduce new ideas
- A bias for action and comfort operating in a high-growth environment
Nice To Haves
- Salesforce ecosystem familiarity is strongly preferred
- DevOps, developer tooling, or technical SaaS experience is highly preferred
Responsibilities
- Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships
- Drive net-new qualified enterprise pipeline aligned to ICP accounts
- Strengthen campaign architecture, segmentation, and targeting precision
- Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem
- Improve campaign-to-opportunity conversion and channel efficiency
- Establish clear performance benchmarks, reporting rigor, and pipeline visibility
- Partner closely with Sales leadership to align on target accounts and revenue goals
- Lead and mentor the demand team toward experimentation, accountability, and performance
Benefits
- Competitive compensation
- Incentive structure
- Company equity
- Daily coaching
- Mentorship
- Growth opportunity
- Be part of a global, mission-driven team
- Learn from top leaders in Salesforce DevOps and SaaS sales
- Work on exciting challenges in a rapidly growing industry
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
