Director, Demand Generation: Public Sector & Expanding Markets

Foundant + smartsimple

5d

About The Position

The Director, Demand Generation will own and execute demand generation strategy for Foundant’s government and public sector segment, as well as other emerging segments. The role is responsible for building target lists, generating marketing-qualified leads, and creating pipeline that meets or exceeds targets. It will establish and scale demand-generation programs for new segments, developing playbooks and processes where none currently exist.

The position will build integrated, multichannel campaigns tailored to segment buyer behavior and budget cycles, and lead account-based marketing strategy for selected accounts. It will work closely with Sales, Content, Product Marketing, Events, and Revenue Operations to align targeting, messaging, events, lead scoring, measurement, and handoffs. The Director will use attribution and funnel data to report on performance against pipeline and revenue targets, test new approaches, and adjust strategy based on results.

The role calls for a strategic, collaborative, metrics-driven leader comfortable operating amid ambiguity and rapid growth. Foundant describes its culture as focused on innovation and positive impact, with autonomy, professional development, internal mobility, employee recognition, and a commitment to diversity and accommodation.

Requirements

• Proven track record leading demand generation through a period of rapid company growth, ideally including experience operating through M&A or platform/product integration.
• History of consistently meeting or exceeding pipeline and revenue targets at a fast-growing B2B SaaS company.
• Strong command of account-based marketing (ABM) strategy and execution.
• Experience marketing B2B SaaS to government buyers, particularly at the local and state levels.
• Highly metrics-driven, with fluency in attribution and funnel/pipeline reporting.
• Comfort operating with ambiguity and building processes from the ground up as a segment scales.
• Strong collaboration skills and experience working with Content, Product Marketing, Events, and Sales/RevOps to drive integrated demand generation.
• Must be legally eligible to work in the United States.

Nice To Haves

• Experience in adjacent regulated or mission-driven verticals, such as nonprofit, education, or public sector technology.
• Experience with grant management or grantmaking software, or adjacent nonprofit technology.
• Demand generation experience at a rapidly growing government-focused B2B SaaS company.
• Familiarity with public sector procurement processes, budget cycles, and messaging tailored to local and state government stakeholders.
• Relationships within government and public sector networks and associations relevant to grantmaking.

Responsibilities

• Own and execute demand generation strategy for the government and public sector segment and other new segments, building lists, generating MQLs, and creating pipeline that meets or exceeds targets.
• Build and run integrated, multichannel campaigns across email, paid media, events, and content, tailored to segment buyer behavior and budget cycles.
• Pilot new channels and tactics using an inventive, test-and-learn approach.
• Lead account-based marketing strategy and execution, including account selection, personalization at scale, and alignment with Sales on account engagement.
• Partner with Sales to define and refine target account lists across assigned segments, including local and state government prospects.
• Work with Content, Product Marketing, and Sales to ensure messaging and campaigns address buyer pain points.
• Partner with Events on segment-focused field and virtual events, including conference presence, webinars, and roundtable lunch-and-learns.
• Align with Sales and RevOps on lead scoring, channel metrics, and handoffs to support marketing-sourced conversions.
• Use attribution, funnel conversion, and pipeline-efficiency reporting to guide pipeline generation.
• Report on segment performance against pipeline and revenue targets and adjust strategy based on results.
• Perform other duties as assigned.

Benefits

• Competitive salary and benefits, including tuition and lifestyle reimbursements.
• Bespoke mindfulness and fitness initiatives.
• Flexible PTO policy.
• Professional and personal development opportunities.
• Opportunities to collaborate across teams following the merger.
• Career growth opportunities and support for internal mobility.
• Autonomy and responsibility in approaching work creatively and independently.
• Employee recognition.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed