Director, Customer & Growth Product Marketing

Glean•San Francisco, CA

3h•$220,000 - $300,000•Hybrid

About The Position

Glean is seeking a Director, Growth Product Marketing to lead how we engage, grow, and retain customers after the initial sale. In this role, you will combine customer marketing and lifecycle growth marketing to turn our install base into a durable engine for activation, adoption and expansion across our customer base. You will design the systems, programs, and operating rhythm that make the post-sale journey more systematic, measurable, and scalable as Glean grows. You will: Own the end-to-end post-sale marketing strategy across onboarding, activation, adoption, renewal and expansion with clear lifecycle stages, goals, and success metrics. Design and implement segmented lifecycle campaigns across email, in-product, and other channels to accelerate time-to-value, increase adoption of priority workflows, and improve retention. Partner closely with Customer Success and Sales on signal-based programs for at-risk accounts, renewal readiness, win-back, and expansion opportunities. Develop upsell, cross-sell, and expansion campaigns aligned to sales plays and account plans, using experimentation and behavioral data to optimize onboarding, adoption, and growth, and leveraging AI to build speed and scale into the process. Serve as the cross-functional lead for post-sale marketing, partnering with Product, Marketing, Sales, Customer Success, and RevOps to define measurement, improve lifecycle strategy, and scale repeatable programs. Build and mentor a small AI native team focused on customer marketing and lifecycle growth, while remaining comfortable rolling up your sleeves to execute programs directly.

Requirements

8+ years of B2B SaaS marketing experience across customer, lifecycle, growth, or revenue marketing, with a strong focus on post-sale outcomes.
Proven success driving adoption, retention, and expansion within an installed base, with measurable impact on product usage, renewals, NRR, or expansion pipeline.
Strong operator who can balance strategy, hands-on execution, and analytics in a fast-moving environment.
AI fluent, using the latest AI tools as a natural and integral part of everyday work.
Deep expertise and hands-on execution experience in customer and lifecycle marketing, including segmentation, testing, automation, and multi-touch journeys across email and in-product channels.
Strong analytical, written, and communication skills, with the ability to turn customer behavior and performance data into clear programs, narratives, and executive-ready insights.
Highly collaborative builder with a bias toward action, strong cross-functional influence, and interest in AI and agentic workflows.

Responsibilities

Own the end-to-end post-sale marketing strategy across onboarding, activation, adoption, renewal and expansion with clear lifecycle stages, goals, and success metrics.
Design and implement segmented lifecycle campaigns across email, in-product, and other channels to accelerate time-to-value, increase adoption of priority workflows, and improve retention.
Partner closely with Customer Success and Sales on signal-based programs for at-risk accounts, renewal readiness, win-back, and expansion opportunities.
Develop upsell, cross-sell, and expansion campaigns aligned to sales plays and account plans, using experimentation and behavioral data to optimize onboarding, adoption, and growth, and leveraging AI to build speed and scale into the process.
Serve as the cross-functional lead for post-sale marketing, partnering with Product, Marketing, Sales, Customer Success, and RevOps to define measurement, improve lifecycle strategy, and scale repeatable programs.
Build and mentor a small AI native team focused on customer marketing and lifecycle growth, while remaining comfortable rolling up your sleeves to execute programs directly.