Director, Creative Development & Strategy
About The Position
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators. As the Director of Creative Development & Strategy, you will lead the creative vision for the Topps brand, overseeing the development of campaigns, brand narratives, and visual identity across platforms. This strategic role combines brand storytelling, creative leadership, and cross-functional partnership to drive brand resonance, cultural relevance, and collector engagement. This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below.
Requirements
- 10+ years of creative leadership experience in brand, agency, or entertainment environments, with a strong portfolio demonstrating strategic thinking and impactful creative work.
- Deep understanding of brand identity, narrative development, and integrated campaign strategy.
- Proven success leading and inspiring creative teams across multiple disciplines (design, copy, content).
- Expertise in working with licensed brands and navigating partner approval processes (experience in sports or entertainment licensing is a plus).
- Strong visual sensibility and storytelling skills, with experience across digital, print, packaging, and social.
- Comfortable leading strategic presentations and creative reviews with senior leadership and stakeholders.
- Experience managing external creative partners, agencies, and freelancers.
- Passion for culture, fandom, and collectibles—a deep appreciation of what makes brands meaningful to consumers.
- Ability to thrive in a fast-paced, collaborative environment that values innovation and experimentation.
Nice To Haves
- experience in sports or entertainment licensing is a plus
Responsibilities
- Define and drive the long-term creative strategy for the Topps brand, balancing legacy with innovation.
- Produce world-class work creative across digital, print, social, and content.
- Collaborate with Marketing, Product, and Brand teams to ensure creative execution aligns with business goals and collector insights.
- Develop campaign platforms and storytelling strategies for major product launches, partnerships, and brand initiatives.
- Guide creative development for licensed properties across sports, entertainment, and pop culture.
- Champion creative experimentation and innovation—pushing the brand into new visual and cultural territory.
- Present concepts to executive leadership and licensing partners with clarity, inspiration, and strategic rationale.
- Maintain brand consistency and creative excellence across all consumer touchpoints.
- Build and mentor a high-performing creative team, fostering a culture of collaboration, feedback, and growth.
Benefits
- At Topps, you’ll be part of a creative-forward team reshaping one of the most storied brands in sports and entertainment. Backed by Fanatics, we’re scaling a creative vision that honors the past while building the future. We are committed to creating an inclusive, collaborative workplace where your ideas—and your design—can make an impact.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
