Associate Creative Director, Creative Development (Art Director, Multicultural)

dentsu•New York, NY

4d•$114,425 - $150,000•Hybrid

About The Position

We are seeking a New York-based Associate Creative Director, Art Director, with experience in art directing multicultural creative. This role is part of a team dedicated to a major healthcare, pharmacy, and consumer wellness brand. The ideal candidate will be skilled in conceptualizing and art directing a variety of integrated campaign deliverables that resonate with multicultural experiences, including casting culturally appropriate talent and art directing social media and activations for these audiences. The role involves art directing advertising that is meaningful to the target market and reporting to the Group Creative Director, Creative Development. You will be paired with a Senior Copywriter and will lead the visual language of integrated campaigns across various platforms and deliverables, including brand campaigns, retail marketing, CRM, healthcare communications, patient education, social media, retail media, in-store experiences, personalization programs, and AI-enabled creative production. This role requires a highly conceptual thinker responsible for generating, co-managing, and co-directing the look, tone, and feel of on-strategy creative ideas across multiple mediums.

Requirements

7+ years in creative advertising at an agency, with a clear arc of increasing ownership.
Portfolio showcasing TV, OLV, social, and integrated work that demonstrates both concept thinking and craft.
Comfortable on set and in post-production; understanding of production processes.
Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) for building ideas.
Experience with Figma.
Bachelor’s degree in advertising, design, or a related field.

Nice To Haves

Experience art directing multicultural creative.
Experience casting culturally appropriate talent for productions.
Experience art directing social media and activations for multicultural audiences.
Ability to art direct advertising that is meaningful to the target market.

Responsibilities

Lead the visual language of integrated campaigns, not just execute them.
Execute integrated brand campaigns, retail and shopper marketing, CRM and lifecycle communications, healthcare enrollment and member communications, patient education, social and content creation, retail media and commerce assets, in-store experiences, personalization programs, and AI-enabled creative production.
Concept and comp across multiple projects simultaneously, developing campaign systems with a consistent visual logic.
Bring a sharp eye to storyboards, comps, and mockups.
Work across two Creative Direction teams, alongside strategists, producers, and designers.
Mentor a midlevel team.
Contribute to pitches and help shape the voice of the agency in new business contexts.
Stay genuinely interested in where culture is going, new formats, platforms, and ways of connecting.