Director of Creative Strategy, Experiential

TH Experiential•New York, NY

1d•Remote

About The Position

TH Experiential is a creative agency specializing in modern brand experiences, crafting integrated campaigns that combine live events, digital engagement, streaming content, influencer moments, and culture-first storytelling for major brands. They are seeking a Director of Creative Strategy to lead the strategic and conceptual development of cross-channel experiential campaigns. This role requires a hybrid strategist-creative who can think at the intersection of culture, audience behavior, brand voice, and immersive experience. As a core member of the leadership team, this individual will drive insights into actionable creative platforms, inspire clients and internal teams, and help position TH as a top-tier strategic partner in the experiential marketing space.

Requirements

7-12 years in strategic or creative roles across experiential marketing, brand strategy, or integrated marketing.
Proven experience in campaign development, from pitch through execution, including pop-ups, tours, influencer events, conferences, and stunts.
Strong writing and narrative-building abilities, able to clearly connect ideas to business and brand goals.
Deep understanding of 360 marketing, including social strategy, influencer integration, digital platforms, and content ecosystems.
Fluent in Google Slides.
Comfortable using collaboration tools (Miro, Notion, Figma, etc.).
Inspiring communicator who can lead cross-functional teams and build client trust.
Curious, culturally in-tune, and always scanning for what's next.
Balanced thinker, creative and analytical, fast-paced yet detail-oriented.

Responsibilities

Translate client goals into brand-relevant, insight-driven creative strategies and experience frameworks.
Own the strategy and storytelling for RFPs, client pitches, and campaign development—crafting strong, clear points of view.
Apply cultural insights, consumer behavior, and trend forecasting to shape relevant, future-forward campaign ideas.
Lead the creation of proposal decks with CCO final approval.
Develop 360 Cross-channel marketing campaigns where applicable.
Support pitches to clients.
During RFP phase, work with CCO, creative strategy manager to build the foundation of the prospective client relationship.
With work that is won, support active project development to ensure it meets the original vision, client expectations.
Analyze wins/losses, improve agency win rates.
Conduct insights and trend tracking to support agency’s unique positioning.
Keep abreast of technology innovations and its application for experiential marketing.
Perform copywriting.
Present strategy and creative ideas to executive-level clients with clarity and impact.
Build relationships with key clients, proactively offering new thinking and growth opportunities.
Align strategies to client KPIs, ensuring measurable, business-driving results.
Stay ahead of tech, cultural, and media shifts that shape how audiences engage.
Champion new methods of experiential storytelling—including AR, streaming, AI-driven personalization, and phygital integrations.
Support the agency’s marketing efforts with thought leadership, case studies, and POVs that amplify TH’s voice in the industry.
Support development of Agency marketing materials with the Partner, CCO.
Lead case study generation, including plan for onsite content capture.
Manage website updates.
Contribute to agency marketing newsletters/new business development content.
Manage social media content calendar.
Collaborate with Partner/CCO on agency Thought Leadership and agency positioning.
Manage award submissions.