Director of Film Marketing & Creative Strategy

NEON Rated • Los Angeles, CA

2d • $110,000 - $125,000 • Hybrid

About The Position

The Director, Film Marketing & Creative Strategy is a senior creative marketer responsible for helping shape and execute bold, distinctive campaigns for our slate of independent films across theatrical and VOD/SVOD releases. Working closely with the President and EVP of Marketing, this role will translate each film’s unique voice, positioning, and audience opportunity into compelling creative campaigns that break through a crowded marketplace and build cultural momentum. The Director will lead the day-to-day creative development and production of campaign materials—from trailers and key art to digital AV, social content, experiential concepts, and theatrical marketing materials—guiding projects from initial concept and creative brief through production, delivery, launch, and post-campaign learnings. This is a highly collaborative, hands-on role for a creative marketer with strong taste, sharp strategic instincts, and a deep understanding of how audiences discover and engage with films.

Requirements

• 8+ years of experience in creative marketing, film marketing, or a related field, with prior experience managing a team
• A deep passion for film marketing and entertainment; strategic, curious, and resourceful, with a drive to push creative boundaries
• Demonstrated expertise developing trailers, key art, and AV/digital campaign creative for theatrical and streaming releases
• Proven track record leading complex, multi-vendor production workflows at scale, with strong creative instincts and a clear POV to develop, articulate, and defend ideas that raise the bar
• Experience building and maintaining partnerships with agencies, talent, and other external creative partners
• Comfortable working cross-departmentally with Production, Post, Digital Distribution, Legal, PR, and Theatrical Distribution
• Skilled with tools like Adobe Creative Suite, Google Suite, and project management platforms (e.g. Airtable, Asana)

Nice To Haves

• The ideal candidate combines exceptional taste with the ability to get things made.
• Understands what makes a great trailer, poster, social idea, or campaign—and can articulate why.
• Can take a film from an early positioning conversation to a fully realized campaign, giving thoughtful creative feedback along the way while keeping multiple projects moving.
• Equally comfortable brainstorming a provocative campaign idea, giving notes in an edit, presenting work to a filmmaker, reviewing key art, discussing audience strategy, managing an agency, or coaching a member of your team.
• Understands that great independent film marketing isn't about applying the same playbook to every release. It's about finding the singular idea, audience, and cultural opportunity that makes people feel they need to see this film.

Responsibilities

• Develop distinctive campaign ideas and creative approaches that capture what makes each film special, connect with its audience, and create conversation around the release.
• Turn strategy into clear, compelling creative briefs and confidently present campaign concepts and materials to filmmakers, talent, senior leadership, agencies, and other creative partners.
• Own the day-to-day creative marketing strategy for assigned films from acquisition through release, in partnership with the President and EVP of Marketing.
• Lead the development of AV marketing assets, including trailers, teasers, promotional videos, digital AV, and other campaign content that captures the distinct voice of each film.
• Provide creative direction and quality control across key art, digital, social, theatrical, and promotional materials.
• Develop a strong creative point of view for each campaign and ensure that it carries consistently across every audience touchpoint.
• Evaluate creative work critically and provide clear, actionable feedback to internal teams, agencies, editors, designers, and other creative partners.
• Translate high-level positioning, audience, and brand strategy into actionable campaign ideas, creative briefs, and deliverables.
• Develop and execute marketing strategies for assigned theatrical and VOD/SVOD releases in alignment with the overall direction of the President and EVP of Marketing.
• Identify opportunities for films to break through culturally and connect authentically with target audiences.
• Proactively identify creative risks, gaps, and opportunities throughout the campaign lifecycle.
• Apply campaign performance and audience learnings to optimize creative and inform future campaigns.
• Drive the development and execution of integrated creative campaigns across AV, key art, digital, social, experiential, and theatrical channels.
• Oversee the production of trailers, teasers, posters, key art, promotional content, and other campaign assets from brief through final delivery.
• Partner with internal teams and external agencies to ensure campaigns are cohesive while allowing creative to be optimized for individual platforms and audiences.
• Contribute to the development of experiential and culturally relevant marketing ideas that extend campaigns beyond traditional film advertising.
• Manage and develop direct reports, including Managers and Coordinators, providing clear direction, feedback, coaching, and opportunities for professional growth.
• Create an environment that encourages strong creative thinking, collaboration, accountability, and attention to detail.
• Establish and maintain best practices for creative development, production, approvals, and team workflow.
• Help prioritize resources across multiple simultaneous film campaigns and deadlines.
• Identify relevant creators and cultural voices and help develop creator strategies for individual campaigns, spanning organic editorial opportunities and paid partnerships.
• Partner with the Digital Marketing team to shape organic social rollouts, participate in trend and creative brainstorms, and optimize AV and campaign creative based on platform behavior and performance.
• Help identify emerging platforms, formats, communities, and cultural conversations that can create meaningful opportunities for our films.
• Lead marketing-driven AV shoots from concept through delivery, including creative development, agency and vendor management, budget oversight, production, and talent/representative coordination.
• Work closely with production partners to deliver high-quality creative efficiently and within campaign budgets and timelines.
• Build and maintain strong relationships with creative agencies, editors, designers, freelance talent, creators, distributors, publicists, and other partners.
• Identify emerging creative talent and partners who can bring fresh thinking and distinctive voices to our campaigns.
• Ensure marketing materials reflect both the individual identity of each film and the standards and reputation of the company.
• Help strengthen the company’s position as a distinctive home for independent film through consistently thoughtful, original, and culturally relevant marketing.
• Support creative marketing wish lists and production deliverables; help develop and oversee on-set marketing materials, including specialty photography, BTS, EPK, and other content opportunities.
• Coordinate with Post and Delivery to ensure Marketing has timely access to assets and maintain efficient, cost-conscious workflows for marketing materials.
• Support home entertainment and awards/FYC initiatives and adapt theatrical campaign materials for subsequent release windows.
• Route campaign materials for appropriate guild, legal, and paid advertising compliance review and ensure proper onboarding of freelance and vendor partners.
• Coordinate talent participation requests for marketing initiatives and align key material launches, including trailers and posters, with broader publicity strategy.
• Track deadlines for in-theater materials, adhere to MPA guidelines, and provide creative direction for exhibitor-specific digital AV assets.

Benefits

• Comprehensive Health Care coverage that includes medical, dental, and vision plans
• Flexible Retirement Savings options like 401k and Roth IRA
• Life Insurance offerings, featuring both Basic and Voluntary coverage, including AD&D protection
• Unlimited vacation, generous sick days, public holidays, and an annual winter break closure
• Family Leave options, encompassing Parental and Caregiver Leaves
• Wellness Programs and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed