About The Position
Risepoint is seeking a Director, Content Strategy & Thought Leadership to advance our brand and reputation. This is a highly impactful and cross-functional role for a storyteller who understands that great thought leadership isn’t just content — it’s a deliberate, sustained effort to shape how an industry thinks and to position our company within that industry. This role leads brand campaigns, digital reputation, executive thought leadership, and integrated marketing initiatives spanning digital, social, experiential, earned, and print channels.
Requirements
- 10+ years of experience in thought leadership, content strategy, marketing, or a closely related field — ideally with exposure to more than one of these disciplines.
- Demonstrated ability to build and execute full brand campaigns from concept to completion, with a working understanding of how AEO and SEO inform content strategy.
- Experience developing social media channel strategies (LinkedIn and YouTube experience especially valued) that support integrated campaigns.
- A track record of building compelling executive thought leadership presences and collaborating with PR teams on earned media efforts.
- The ability to translate narrative and positioning into content and campaigns that move audiences.
- Exceptional writing skills — you can capture each leader’s unique voice and the brand’s voice, leveraging each as appropriate.
- Experience owning content calendars across multiple channels and keeping complex workstreams on track.
- Comfort with measurement and reporting, and an understanding of how paid fits into a broader brand strategy.
- Familiarity with the conference and podcast landscape in education, technology, or a similarly ideas-driven industry.
Nice To Haves
- Background in B2B, higher education, or EdTech.
- Direct experience partnering with or supporting a senior leader on communications planning and execution.
- Familiarity with analytics platforms and a habit of letting data inform decisions.
Responsibilities
- Develop and execute an integrated content strategy across digital, social, experiential, and print to produce brand-aligned content that increases awareness, affinity, and association with our brand pillars through a thought leadership lens.
- Design an omnichannel content calendar to bring the content strategy to life while also maximizing the value of reports, events, and other key activities, collaborating with Internal and External Communications.
- Inform and implement SEO, AEO, and other digital reputation strategies via PESO.
- Craft integrated campaigns centered around key moments, such as conferences and report releases.
- Establish a data-driven approach to content development and performance, leveraging analytics, testing, and emerging digital trends.
- Ensure all content aligns with our voice, tone, and messaging framework, editing content as needed.
- Lead executive thought leadership planning and execution for the CEO and other key C-suite leaders through ghostwriting, editorial planning, and ongoing audience development.
- Identify and prioritize conferences, industry events, awards, and forums where Risepoint and its leaders can build meaningful visibility and credibility.
- Manage the full lifecycle of event participation — from abstract submissions and speaker prep to logistics, on-site presence, and post-event content amplification.
- Collaborate with Public Affairs and our PR agency to shape and support executive public appearances, including podcast features, media interviews, byline opportunities, and speaking engagements.
Benefits
- Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
