Director, Content Strategy

Texas A&M University System • College Station, TX

4d • Onsite

About The Position

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. The Director of Content Strategy is pivotal in advancing Texas A&M University’s mission through the implementation and regulation of an integrated content marketing approach that enhances brand visibility and impact. This position leads a team focused on storytelling and strategic marketing content that advances Texas A&M’s brand platform and is responsible for shaping and executing Texas A&M’s storytelling and content strategy across all distribution channels. The role oversees content strategy, planning, and prioritization and ensures that messaging is consistently powerful, relevant, and aligns with the university’s goals.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism or related field or equivalent combination of education and experience
• Ten years’ experience in content strategy, marketing, or related fields, including at least three years in a supervisory role

Nice To Haves

• Five years of experience in a supervisory role
• Proven track record of leading multi-channel content strategies in complex, mission-driven organizations or for a national consumer brand
• Familiarity with storytelling strategies for institutional branding, thought leadership, and audience engagement
• Proven success in integrating creative and content functions to drive innovative marketing strategies
• Expertise in content strategy and brand marketing
• Strong storytelling and communication skills, with the ability to present complex ideas and influence senior executives
• Ability to align content initiatives with broader institutional goals and marketing strategies
• Experience in both functional leadership and enterprise-level thought partnership
• Strong leadership and team management skills, with a track record of building and mentoring high-performing teams
• Proven track record of developing and executing successful content strategies and marketing campaigns
• Strong understanding of digital marketing, social media, and content creation
• Proficiency in project management and content planning tools, such as Airtable and ClickUp
• Creative thinker with a keen eye for detail and design
• Ability to work collaboratively in a fast-paced, dynamic environment
• Passion for and deep understanding of Texas A&M’s mission, values, and culture

Responsibilities

• Drives the development and execution of a cohesive content strategy that aligns with the university’s marketing priorities and institutional goals
• Maps content needs to key marketing priorities, identifying opportunities for impactful storytelling and marketing campaigns
• Leads the editorial calendar strategy, integrating storytelling and marketing content into a master marketing calendar
• Oversees the feature story pipeline, ensuring timely and strategic development of high-value narratives
• Prioritizes cornerstone content that establishes credibility, supports thought leadership, and builds emotional connections with diverse audiences
• Leads audience-focused content planning for multi-channel distribution, ensuring alignment with owned, paid, and earned media strategies. Plans span the entire content lifecycle from ideation and content creation through distribution
• Develops a distribution strategy for sharing content across multiple owned and paid platforms including video, digital, social media, and traditional media in collaboration with channel teams
• Develops processes and guidelines to elevate consistency, quality, and audience engagement across platforms
• Guides the storytelling team to create human-centered, emotive narratives that complement data-driven marketing efforts
• Collaborates with key stakeholders, including Senior Marcomm leadership, brand, communications, social media, web, visual media, and experiential marketing teams, and academic units, to align content initiatives with institutional priorities
• Develops and presents briefs to internal and agency creative teams to integrate cross-channel alignment, ensuring marketing campaigns and institutional storytelling initiatives deliver cohesive messaging and harness brand voice
• Represents the Content Strategy team in leadership discussions, advocating for data-informed, audience-centric content initiatives
• Partners with the Project Management team to streamline content planning and project management processes
• Establishes and oversees processes to review and refine content strategies, identifying areas for innovation and improvement.
• Explores new formats and channels to stay ahead of market trends
• Monitors content performance metrics, ensuring strategies are adaptable and responsive to audience needs and institutional goals
• Cultivates a storytelling approach that transforms the team into a “media company” for the institution, emphasizing strategic frequency and measurable impact

Benefits

• Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
• 12-15 days of annual paid holidays
• Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
• Automatic enrollment in the Teacher Retirement System of Texas
• Free exercise programs and release time
• All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
• Educational release time and tuition assistance for completing a degree while a Texas A&M employee
• Living Well, a program at Texas A&M that has been built by employees, for employees

What This Job Offers

• Job Type: Full-time
• Career Level: Director