Vice President, Content Strategy & Thought Leadership

Community Associations Institute•West Falls Church, VA

6d•$175,000 - $225,000•Hybrid

About The Position

Community Associations Institute (CAI) is seeking a dynamic and visionary leader to serve as Vice President, Content Strategy & Thought Leadership. Reporting to the CEO, this executive will work across departments to elevate CAI’s voice, industry image, influence, and global narrative. This role will lead the transformation and alignment of CAI’s content strategy into a modern, digitally driven, multimedia ecosystem—strengthening the organization’s position as the leading authority in community association housing.

Requirements

Bachelor’s degree in communications, marketing, journalism, or related field
10+ years of senior leadership experience in content strategy, communications, or media
Certified Association Executive (CAE) credential
Proven success leading integrated, multimedia content strategies
Exceptional storytelling, writing, and editorial leadership skills
Strong expertise in digital media, SEO, analytics, and audience engagement
Experience advising senior executives and leading cross-functional initiatives
Ability to drive organizational transformation and influence at the executive level

Nice To Haves

Experience in associations, nonprofit, housing, real estate, or public policy
Familiarity with AI-powered content tools and emerging technologies
Background in thought leadership campaigns, public affairs, or reputation management
Experience leading multimedia teams (digital, social, video, editorial)

Responsibilities

Develop and execute an enterprise-wide content and thought leadership strategy
Develop and execute an enterprise-wide industry image campaign
Oversee integrated content across digital, social, video, print, media, and events
Drive audience growth, engagement, SEO, and digital performance
Implement omnichannel content planning and amplification strategies
Lead adoption of AI tools for content creation, personalization, and analytics
Modernize content workflows, systems, and audience engagement
Shape public narrative and lead communications during complex or high-profile issues
Shape industry image in public opinion
Collaborate cross-functionally to align consent strategy and thought leadership with organizational priorities

Benefits

Influence industry-wide conversations and global thought leadership
Shape the voice and reputation of a leading international organization
Lead a transformational content and digital innovation strategy
Work directly with executive leadership and key stakeholders
Be part of a mission and vision having a profound impact on hundreds of millions of homeowners across the globe.

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