Vice President, Content Strategy & Thought Leadership

Community Associations Institute • Falls Church, VA

5d • Hybrid

About The Position

Community Associations Institute (CAI) is seeking a dynamic and visionary leader to serve as Vice President, Content Strategy & Thought Leadership. Reporting to the CEO, this executive will work across departments to elevate CAI’s voice, industry image, influence, and global narrative. This role will lead the transformation and alignment of CAI’s content strategy into a modern, digitally driven, multimedia ecosystem —strengthening the organization’s position as the leading authority in community association housing.

Requirements

• Bachelor’s degree in communications, marketing, journalism, or related field
• 10+ years of senior leadership experience in content strategy, communications, or media
• Certified Association Executive (CAE) credential
• Proven success leading integrated, multimedia content strategies
• Exceptional storytelling, writing, and editorial leadership skills
• Strong expertise in digital media, SEO, analytics, and audience engagement
• Experience advising senior executives and leading cross-functional initiatives
• Ability to drive organizational transformation and influence at the executive level

Nice To Haves

• Experience in associations, nonprofit, housing, real estate, or public policy
• Familiarity with AI-powered content tools and emerging technologies
• Background in thought leadership campaigns, public affairs, or reputation management
• Experience leading multimedia teams (digital, social, video, editorial)

Responsibilities

• Develop and execute an enterprise-wide content and thought leadership strategy
• Develop and execute an enterprise-wide industry image campaign
• Oversee integrated content across digital, social, video, print, media, and events
• Drive audience growth, engagement, SEO, and digital performance
• Implement omnichannel content planning and amplification strategies
• Lead adoption of AI tools for content creation, personalization, and analytics
• Modernize content workflows, systems, and audience engagement
• Shape public narrative and lead communications during complex or high-profile issues
• Shape industry image in public opinion
• Collaborate cross-functionally to align consent strategy and thought leadership with organizational priorities

Benefits

• Influence industry-wide conversations and global thought leadership
• Shape the voice and reputation of a leading international organization
• Lead a transformational content and digital innovation strategy
• Work directly with executive leadership and key stakeholders
• Be part of a mission and vision having a profound impact on hundreds of millions of homeowners across the globe.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive