Director, Content Platform

IHG•Atlanta, GA

3d•$159,783 - $175,000•Hybrid

About The Position

IHG is undertaking a comprehensive transformation of its content management capabilities, encompassing the collection, creation, management, and syndication of visual assets and descriptive content at an enterprise level. This is a new role within a larger integrated operations team, designed to address enterprise-wide requirements. The Director, Content Practice and Operations Lead will be responsible for the administration, optimization, and enhancement of asset files and descriptive text content across the enterprise platform, with a strong emphasis on content velocity and quality. Administration involves managing usage rights, contractual negotiations, enterprise partnerships, and establishing guidelines for corporate and franchise stakeholders. Optimization includes daily oversight of workflow, approvals, standards, governance, and simplifying processes across stakeholder groups. Enhancement focuses on improving content capture, automation, and QA/QC at the platform level, as well as manual enhancement of cross-platform content. As the platform evolves, responsibilities will extend to 3D modeling, predictive and generative AI, and various visual enhancement capabilities. This is a client-facing service role reporting to the Global Head of Content, with an initial team of 3, expected to grow.

Requirements

7+ years of direct experience leading teams in business affairs, studio management, operational excellence, or related systems.
Deep knowledge of modern media formats, and omni-channel media requirements.
Experience with metadata management and experience with large DAM, CMS, PIM platforms
Experience with fundamentals of project management.
Excellent verbal and presentation skills.
Knowledge of current tools and industry trends in content management, with an emphasis on e-comm and marcom applications (informational and transactional).
Demonstrated experience in leading and developing people.

Nice To Haves

Hospitality industry experience a plus, but not required.

Responsibilities

Oversee end-to-end administration of all content including all visual assets and descriptive text (product content).
Manage workflow submission processes following approval acceptance, rejection, or re-direction for further enhancement or escalation.
Continuously streamline and optimize existing processes or operational design for forward improvement.
Maintain content standards and requirements for all visuals, text, and data and their uniform application across all Hotel properties globally.
Manage integration and oversight of various external vendors, maintaining quality and development roadmaps, including: Creative enhancement services, Location services, User Reviews, Off-shore partners, and more.
Oversight of a broad range of automated creative apps and quality enhancement capabilities.
Oversight of human and machine translation services, providing comprehensive translation in 20+ languages, across all brands, globally.
Enforcement of data governance and file standards; work with core team to continuously improve governance policy.
Learn the operational requirements of the new content management platform and all its constituent dependencies, and work to optimize and streamline their performance daily.
Work with platform and tech support leads to contribute to policy and operational requirements that you will lead.
Continuously harmonize and streamline content-related processes into uniform, rules-based policies and requirements common to all contributors and consumers.