Director, Content Planning

Major League Soccer•Stamford, CT

1d•$120,000 - $155,000•Hybrid

About The Position

The Director, Content Planning will serve as the operational, strategic, and planning lead for the department. This role will be responsible for connecting enterprise priorities, seasonal narratives, commercial opportunities, and audience insights into a unified content plan that aligns all content-producing teams across MLS. This leader will be responsible for ensuring Editorial, Social Media, Creators, Feature Content, Production, Partnership Marketing, Communications, Product, and Commercial teams operate from a shared content roadmap while providing direct strategic and operational support to the SVP and the Content Leadership Team.

Requirements

Bachelor’s Degree required
8+ years of experience required
Proven ability to collaborate effectively across departments within a sports production environment
Experience leading producers, production staff, and on-air talent
Demonstrated success identifying, recruiting, and developing production staff and talent
Strong decision-making skills and ability to perform under pressure in a fast-paced environment
Deep knowledge of the live sports television landscape and emerging media trends
Understanding of technological workflows and emerging production technologies
Experience managing budgets, vendors, and agency relationships
Exceptional organizational, project management, and attention-to-detail skills
High standards of integrity, professionalism, and commitment to quality
Strong written and verbal communication skills
Solutions-oriented mindset with sound judgment
Ability to manage multiple priorities and meet deadlines with minimal supervision
Willingness to travel and work non-traditional hours, including evenings, weekends, and holidays

Nice To Haves

Fluency in Spanish
Knowledge of soccer and Major League Soccer

Responsibilities

Serve as the primary strategic planning partner to the SVP, helping translate organizational priorities into actionable content, distribution, audience growth, and monetization plans. Act as an extension of the SVP, driving alignment across stakeholders and ensuring key initiatives are executed effectively.
Support the development of annual business plans, seasonal content strategies, organizational priorities, and special projects across the Content, Social & Creators organization.
Manage the team’s budget planning and resource management, leading connections with Finance for invoicing, budget tracking and procurement.
Build operational excellence within the team and cross-functionally define and drive team process, content planning and delivery requirements, measurement and centralizing team updates.
Lead the planning and governance of MLS's non-live content portfolio, ensuring content investments align with fan growth, engagement, revenue, and strategic business objectives.
Develop and maintain the league-wide content roadmap and calendar, integrating editorial, social, creator, original content, and commercial initiatives into a unified operating plan.
Lead planning processes and operating rhythms that align stakeholders around key narratives, business priorities, tentpole events, and content launches.
Monitor content portfolio performance and business outcomes across audience growth, engagement, content consumption, sponsorship delivery, and revenue contribution.
Provide actionable recommendations based on audience insights, market trends, and content performance.
Help establish KPI frameworks that connect storytelling investments to measurable business impact.