Director, Content Marketing

Thomson Reuters•Frisco, NY

18h•Hybrid

About The Position

The legal industry is undergoing a significant technological transformation driven by Generative AI, which is revolutionizing how legal professionals conduct research, draft documents, and provide advice. Thomson Reuters is at the forefront of this shift, and this role is crucial in leading the content strategy for their Legal Professionals business. The position involves setting the editorial agenda, shaping market perception of the future of legal work, and developing content programs to drive demand for key products like CoCounsel, Westlaw, Practical Law, HighQ, and Noetica. The role reports to the VP of Revenue Marketing - Legal and Government and collaborates with various departments including Brand, Product Marketing, Thomson Reuters Institute, Communications, Product, and Sales leadership. The Director will manage a team of writers, strategists, and producers.

Requirements

7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company.
3+ years of experience leading and scaling a team.
Proven track record of building original content programs that have influenced the market and delivered measurable business results.
Strong editorial judgment with the ability to assess and improve content quality.
Fluency with AI content tools and a clear strategy for their use that maintains voice and accuracy.
Experience working with senior executives, including extracting their perspectives, ghostwriting, and providing constructive feedback.
Proficiency with content performance data and marketing analytics.
Familiarity with the modern content stack, including CMS, content operations platforms (e.g., Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production.
Experience in legal, regulated, or professional services markets is a strong plus, or a demonstrated ability to quickly learn complex verticals.

Nice To Haves

Experience in legal, regulated, or professional services markets.
Demonstrated ability to move into a complex vertical and learn quickly.

Responsibilities

Set the editorial strategy, including themes, narratives, and point of view for the Legal Professionals portfolio, based on customer understanding, commercial priorities, and competitive analysis.
Develop content that drives pipeline through organic search (SEO), demand generation (nurture and conversion), sales enablement, and integrated campaigns for product launches.
Establish and manage the content operating model, including editorial calendars, production workflows, multi-channel distribution (paid, owned, earned, partner), and a measurement framework linking content to business outcomes.
Lead and develop a high-performing content team and manage relationships with internal studios, agencies, and external contributors.

Benefits

Flexible hybrid working environment
Flex My Way policies supporting work-life balance
Work from anywhere for up to 8 weeks per year
Continuous learning and skill development opportunities
Grow My Way programming
Skills-first approach to career growth
Industry competitive benefit plans
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings plan with company match (401k)
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Globally recognized reputation for inclusion and belonging
Two paid volunteer days off annually
Opportunities for pro-bono consulting projects and ESG initiatives
Market competitive health, dental, vision, disability, and life insurance programs
Competitive vacation, sick and safe paid time off
Paid holidays
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance (employee-paid)
Optional life and AD&D insurance (employee-paid)
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Access to Employee Assistance Program
Group Legal Identity Theft Protection benefit (employee-paid)
Access to 529 Plan
Commuter benefits
Adoption & Surrogacy Assistance
Access to Employee Stock Purchase Plan