Director Content Marketing, Corporates

Thomson Reuters • Eagan, MN

1d • Hybrid

About The Position

The Director Content Marketing leads the content engine for Thomson Reuters’ Corporates full-stack marketing strategy. The role sets the editorial agenda across the tax, legal, and risk portfolios, shapes how corporate professionals think about the future of their work, and builds content programs that support demand. It translates product capabilities into stories about outcomes that matter to corporate buyers, balancing portfolio-wide strategy with hands-on writing and editing. The position reports to the VP of Marketing, Corporates and leads content managers, writers, and producers across all three portfolios.

The director works closely with Brand, Product Marketing, Demand Generation, Sales Enablement, the Thomson Reuters Institute, Communications, Product, and Sales leadership. The role develops editorial themes, narratives, content pillars, and messaging frameworks grounded in customer understanding, commercial priorities, and competitive insight. It creates and manages content for demand generation, sales enablement, account-based marketing, segments, launches, and campaigns across the buyer journey, from awareness through adoption, renewal, and advocacy.

The role is responsible for organic SEO and answer-engine visibility, including structuring and citing content so it can surface in generative search experiences. It owns the editorial calendar, production workflows, channel distribution, and measurement framework, tying content to business outcomes through Salesforce, multi-touch attribution, SEO/AEO analytics, and content analytics. The director reports on impact to leadership, coaches the content team, develops an extended network of internal Studio, agency, and contributor partners, and collaborates with strategy and product teams to align content with marketing and sales priorities.

Requirements

• At least 7 years of experience in content strategy and editorial leadership at a B2B SaaS, professional services, or media company.
• At least 3 years of experience leading and scaling a team.
• A track record of building original content programs that influenced a market and demonstrable business results from specific content franchises.
• Strong editorial judgment and the ability to assess and rewrite content directly.
• Ability to adapt tone and depth for tax, legal, and risk/compliance audiences.
• Strong storytelling and solution-selling skills, including translating complex technical capabilities into clear business-outcome narratives.
• Fluency with AI content tools and a clear perspective on using them while preserving voice and accuracy.
• Familiarity with SEO and emerging AEO practices, and understanding of how corporate buyers research and validate solutions as search behavior changes.
• Comfort working with senior executives, eliciting their perspectives, ghostwriting at their level, and pushing back when appropriate.
• Fluency with content performance data and marketing analytics, including Salesforce, marketing automation, and multi-touch attribution.
• Familiarity with the modern content stack, including CMS, content operations platforms, SEO and analytics tools, and AI-assisted production.
• Strong interpersonal skills and the ability to influence cross-functional teams across portfolios and build alignment with tact and clarity.

Nice To Haves

• Experience across multiple product lines or business units.
• Experience in B2B, legal, regulated, or professional services markets, or experience quickly learning a complex vertical.
• Experience in demand generation, ABM, or customer advocacy programs.
• Experience building content functions from the ground up.
• Experience marketing multiple portfolios to a shared buyer.

Responsibilities

• Set the editorial strategy, themes, narratives, and point of view for the Corporates market across tax, legal, and risk.
• Define content pillars and messaging frameworks that connect portfolio stories to the broader Corporates narrative.
• Build content programs that drive pipeline, including demand generation, nurture and conversion, sales enablement, ABM, segment-specific content, and content for launches and campaigns.
• Develop content across the buyer journey, from awareness through adoption, renewal, and advocacy.
• Work with sales leadership to use win/loss insights to improve solution-selling content.
• Improve organic SEO and answer-engine visibility by structuring and citing content for generative search experiences.
• Own the editorial calendar, production workflows, and distribution across paid, owned, earned, and partner channels.
• Develop and own a measurement framework connecting content to business outcomes; use Salesforce, multi-touch attribution, SEO/AEO analytics, and content analytics, and report impact to leadership.
• Lead, coach, and set expectations for content managers, writers, and producers, while extending the team through the internal Studio, agencies, and contributors.
• Model high-quality content work through hands-on writing, editing, and production.
• Collaborate with strategy leads and product teams across tax, legal, and risk to set channel mix, turn feature announcements into customer narratives, and align content with marketing and sales priorities.
• Extract senior executives’ points of view, ghostwrite for them, and provide editorial guidance or pushback when needed.

Benefits

• Flexible hybrid work environment for office-based roles.
• Work-from-anywhere flexibility for up to 8 weeks per year.
• Flexible vacation and supportive workplace policies.
• Two company-wide mental health days off annually and access to the Headspace app.
• Retirement savings plan with company match.
• Tuition reimbursement.
• Employee incentive programs and possible annual bonus based on enterprise and individual performance.
• Resources and programs supporting mental, physical, and financial wellbeing.
• Two paid volunteer days off annually and opportunities for pro-bono consulting and ESG initiatives.
• Health, dental, vision, disability, and life insurance.
• Competitive vacation, sick and safe paid time off, and paid holidays.
• Parental leave and sabbatical leave.
• Optional hospital, accident, and sickness insurance.
• Optional life and AD&D insurance.
• Flexible Spending and Health Savings Accounts.
• Fitness reimbursement.
• Access to an Employee Assistance Program.
• Group Legal Identity Theft Protection benefit.
• Access to a 529 Plan.
• Commuter benefits.
• Adoption and Surrogacy Assistance.
• Employee Stock Purchase Plan.
• Culture of inclusion and belonging, flexibility, and work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed